College athletics is changing. Whereas college football has created heaps of money for universities in the past, new opportunities such as the promotion of brand logos on the Texas Longhorns’ courts and fields means more cash in hand.
The company Humann and its partnership with Texas athletics is an early example.
“The exciting opportunity with Humann reinforces what starts at Texas, changes the world,” Texas athletic director Chris Del Conte said in a recent news release. “If we were going to make
the decision to put a brand on our fields, courts and across all our athletics venues, it had to have an incredible story of The University of Texas. What began with Texas researchers has been used by our student-athletes for over a decade to help them perform better on the field and aiding Longhorn fans and people around the country to be at their best heart health for everyday life.”
Here are all the places you’ll see Humann’s logo, according to On3:
Darrell K Royal–Texas Memorial Stadium
Moody Center (beginning in the ’26-’27 basketball season)
UFCU Disch-Falk Field
Red & Charline McCombs Field
Lee and Joe Jamail Texas Swimming Center
Gregory Gymnasium
Texas Tennis Center
Mike A. Myers Stadium and Soccer Field
Texas Longhorns Boathouse
Charles Alan Wright Fields at the Berry M. Whitaker Complex
UT Golf Club
