The wait for the Packers’ long-anticipated/long-feared “Rivalries” uniform reveal is almost over. The team posted a short teaser video today, announcing the reveal of new alternate uniforms will be coming on Tuesday, August 25.
The Packers are getting their new look courtesy of the dual NFL/Nike “Rivalries” uniform venture, duplicating similar initiatives in both the NBA and MLB. Last year the NFC West and AFC East kicked the program off, and this year the NFC North and AFC South get the somewhat
dubious honor of having new alternate uniforms forced upon them.
The Packers are slated to wear their new uniforms during their Week 5 matchup with the Chicago Bears. The Bears themselves will wear their new alts when they face the Packers on Christmas.
The team hasn’t done much to tip its hand concerning what the new uniforms could look like, but Packers president Ed Policy did give some oblique hints last fall. In November 2025, he said the uniforms were “not based on a historic uniform, but is inspired by one of the most unique and defining pieces of Packers history,” and followed that up with some truly mild praise (at best) this spring, offering that “this truly alternate uniform will celebrate owners and emphasize our uniqueness.”
The teaser video shows very little of the actual uniform; there are just two extremely brief glimpses of anything the player (possibly/probably Jordan Love) is wearing. At around the seven-second mark, we see two very short shots of a player walking away from the camera wearing light colored shoes (white or a cream color) with gold trim paired with dark socks.
That’s very little to go on, but it does align with a post from last month confirming the colorways of the shoes expected to be released in conjunction with the new uniforms. The Packers’ colors are traditional green and gold with cream and black added in.
Beyond that, all we have is speculation, but I think based on Policy’s previous comments, we’re going to get a uniform that pays homage to the many Packers shareholder certificates they’ve issued over the years. There’s nothing more unique about the Packers than that, since no other team in the NFL is publicly owned in any meaningful sense. You can kind of see a green and cream color scheme of sorts if you look at a few of the old certificates, and the 2012 offering certainly points in that direction.
But there’s also quite a bit of gold lighting in the teaser video, which might hint toward another possibility I raised in previous writing about these uniforms: that they could include a nod toward the mighty Cheesehead. The Packers themselves now own the company that produces the most famous hat in sports, so they could go that direction as well.
We’ll probably get a new helmet to go with these new uniforms, too. The Packers currently have three helmets in rotation: their traditional gold helmets, their alternate “Winter Warning” white helmets, and their throwback hand-painted faux-leather helmets, which they debuted last year. That’s quite a lineup.
No matter what they wear, though, based solely on the teaser video it looks like Nathaniel Hackett would have loved them.
