Prize fighter.
Former Ultimate Fighting Championship (UFC) two-division champion, Conor McGregor, finally returns to action in a rematch against Max Holloway at UFC 329 this weekend (Sat., July 11, 2026) inside T-Mobile Arena in Las Vegas, Nevada.
Among the many storylines surrounding McGregor’s highly anticipated return, one of the biggest questions has been obvious:
How much is “The Notorious” getting paid?
That question became even more interesting because UFC’s new Paramount+ era has changed the
business completely. With Paramount+ now serving as UFC’s exclusive home, there are no more traditional pay-per-views, which were previously used to help gauge McGregor’s value and give the Irish superstar a very easy way to make even more money.
Without that old pay-per-view structure, UFC CEO Dana White recently explained that the promotion had to come up with a new formula for McGregor’s deal.
“There’s a formula to it, McGregor’s going to do just fine,” White said. “Based on, if you take the average of his pay-per-view buys and what they do, there’s an equation for that … I mean we’ve done it with a lot more guys than just McGregor.”
Ahead of McGregor’s return this week, his longtime manager Audie Attar discussed what it was like negotiating with UFC in this new era and revealed that McGregor once again made promotional history.
“Look, we’ve been negotiating with the UFC for over 15 years now, so it hasn’t always been an easy path, but we’ve always done good business,” Attar told Ariel Helwani today. “I don’t need them to like me, but they’re going to respect the business. It definitely was challenging in terms of, ‘How do we do this in this new era without PPV?’”
Attar also made it clear that despite McGregor’s long layoff and recent losing streak, his team never viewed him as just another fighter returning to the cage.
“You can talk about he’s been out, and he lost, but it doesn’t matter,” Attar said. “As a famous man once said, everyone thinks he’s toast, but he’s the bread, and that was our position in the negotiation.”
Credit to the UFC,” Attar continued. “Is it where I want it to be in market value? No, but it’s multiples over anybody in the UFC, including Zuffa Boxing — multiples. It’s a historical number. At the end of the day, we’re not here to talk about the specifics, nor will I. The UFC definitely moved way more than they ever have, and probably wanted to. … It’s a win-win.”
So, no, we do not know the exact number.
But Attar did drop a pretty massive hint by saying McGregor’s deal is worth “multiples” more than anyone in UFC or Zuffa Boxing. And the Zuffa Boxing name that recently made headlines for his payday was Conor Benn, who reportedly banked a whopping $15 million.
In other words, McGregor is getting paid.
A lot.
Whether McGregor can still fight like the old version of himself remains to be seen, but when it comes to star power, leverage and getting UFC to open its checkbook, “Mystic Mac” is apparently still undefeated.
