Per a Spurs press release:
“The San Antonio Spurs today announced an official partnership with the Texas Department of Transportation (TxDOT). This new partnership will help promote TxDOT’s iconic “Don’t mess with Texas” campaign, which is celebrating its 40th anniversary. As a result, TxDOT will become a supporting partner of the Spurs I-35 Series, the team’s annual games in Austin.”
Said Frank Miceli, chief commercial officer of Spurs Sports & Entertainment,
“We take pride in calling Texas home, and
caring for the communities and land around us is something we can all be part of. Together with the Don’t mess with Texas campaign, we want to turn that shared pride into everyday action by encouraging fans to keep Texas litter-free, through compelling digital and in-arena engagement. It’s a simple way to make a difference and help preserve the places we love for the next generation.”
As part of the campaign, digital platforms will stream “Stories of the City,” a series dedicated to spotlighting members of the community and moments that define San Antonio. Additional promotions and activities will also be introduced at select home games.
Don’t mess with Texas campaign manager Norma A. Rios added,
“Spurs fans show up for their team, and we’re counting on them to show up for their state, too. We’re proud to have the Spurs on our side, reminding fans that Don’t mess with Texas means don’t litter.”
Don’t mess with Texas has been educating Texans about litter prevention since 1986.
Take a look at some of the past commercials that have aired over the last four decades starting with the original, Stevie Ray Vaughan:
His brother, Jimmy, released an ad with his band The Fabulous Thunderbirds:
NFL stars Randy White and Ed “Too Tall” Jones got in on the action:
Even award-winning actor Matthew McConaughey:
You can’t promote Texas without Willie Nelson. Take a look back from this news report commemorating 30 years of the classic campaign with his spot and his son recreating the classic.
Over the last four decades, many iterations of the campaign have aired, showcasing just how important it is to keep Texas clear of litter.
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