Bills news: Brandon Beane discusses what went wrong with Buffalo’s WRs

“To me, where we erred was, we didn’t kind of pick a group, keep them healthy and roll with them,” Beane said recently.

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What is the story about?

The Buffalo Bills’ planned on improving their wide receiver room last offseason by bringing in veteran Joshua Palmer and Elijah Moore, but Palmer battled through a slew of injuries and Moore never was able to establish himself in Joe Brady’s offense.

As a result, Buffalo’s wide receivers ranked 24th in the NFL in productivity with 2,107 receiving yards, and the Bills were one of only six teams that didn’t have at least one WR with five touchdown catches.

Brandon Beane, now Buffalo’s president of football

operations in addition to his post as general manager, was reportedly going after several wideouts who wound up being dealt at the NFL trade deadline (including Jakobi Meyers and Rashid Shaheed, who will play for a Super Bowl on Sunday with the Seattle Seahawks), but wasn’t able to pull off a deal and the Bills were left banking on contributions from veterans like Gabe Davis and Brandin Cooks as in-season reinforcements.

In the end, the Bills didn’t have enough playmakers at wide receiver, and today’s edition of Buffalo Rumblinks leads off by hearing Beane discuss “where we erred” with the wide receiver room last season.

Brandon Beane on “where we erred” with the wide receivers

Buffalo’s wide receiver room as a whole did not enjoy an impressive 2025 NFL season. Khalil Shakir and Keon Coleman tied for the team lead in touchdown catches with four, and the 11 total touchdowns by Buffalo’s receivers ranked 23rd in the league this last year.

The lack of production from the wide receivers has been a constant point of frustration for fans over the past year. Beane takes fans through his thought process for improving the wide receivers last offseason, explaining his frustration at not being able to bring Mack Hollins back; why the team aggressively went after Palmer as an ideal fit with his route-running and separation ability; how Moore was never able to find a consistent path to productivity on offense; how Keon Coleman’s punctuality issues led to trust issues on the field; and more.

“To me, where we erred was, we didn’t kind of pick a group, keep them healthy and roll with them,” Beane said recently.

Hopefully for Bills fans Buffalo’s wide receivers room will be vastly improved heading into the 2026 season.

Even more Bills news

In voting for NFL MVP, Josh Allen earned multiple first-place votes en route to a third-place finish. Plus, the Bills are retaining their strength and conditioning staff; Buffalo needs to make upgrades at the linebacker position this offseason; and more!