Devin Booker just dropped an advertisement for his Nike Book 2 “Sedona” shoes.
In the McDonald’s ad released yesterday for Book’s new shoe, the fast food restaurant’s clown is sitting there eerily and doesn’t say anything, and the scene cuts as Book says, “Ronald?” It’s a great bit.
The turquoise color scheme is in honor of the McDonald’s in Sedona, Arizona.
Fun fact: If you are passing through Oak Creek Canyon on Arizona’s first designated
scenic highway, Route 89A, you are treated to the sight of the only Turquoise Arches found on a McDonald’s restaurant anywhere in the world.
The West Sedona McDonald’s was built in 1993. When McDonald’s representatives approached the city of Sedona in the 90s about opening a location in the shopping center, they engaged in discussions with Sedona’s city council and Planning & Zoning commission. Unlike the typical McDonald’s design, with its trademark large arches and red and yellow colors, the West Sedona plans were designed to ensure consistency with the Pueblo-revival style of the shopping center, without detracting from the surrounding area’s natural beauty. It was a match made in heaven.
That’s the history lesson for today, and it’s only fitting that Devin Booker is uniquely embracing the state of Arizona by paying homage to Sedona. It’s a methodical, detail-oriented collaboration, and you should expect nothing less from Book.
