On Monday, the NBA released the top-selling jerseys from the 2025-26 regular season. While the list of course features many mainstays, popular players like Steph Curry and LeBron James, Dallas Mavericks rookie Cooper Flagg appeared on the list with the ninth-best-selling jersey.
This news came as a bit of a surprise
to me, at least. Last year was a chaotic and challenging year for many Maverick fans, with some swearing off the franchise entirely. An injection of hope came in the form of the Mavericks moving up in the NBA Lottery for the first time in their history, where they later selected Cooper Flagg as the clear number one choice in the draft.
But the Mavericks got off to a slow start, with Flagg in an undefined role, trying to fit in with Anthony Davis and a cast of other veteran players. As the season rolled on, it quickly became clear Dallas had a future superstar on their hands; the game that sticks in my mind is a 116-114 loss to the Bucks where Flagg went off in clutch time. The NBA had Dallas in numerous national television slots in the first half of the season and fans were clearly exposed to his intense brand of basketball. That clearly translated to jersey sales, both in Dallas and around the league.
The list as a whole is pretty fun, given the range. Steph Curry is coming in at number one despite playing in the same place for 17 seasons. LeBron James, of course, still on the list after a million years in the NBA. Jayson Tatum’s still the man in Boston despite missing most of the season working on a return from an Achilles tear.
The question I have is how high can Cooper rise? He’s not passing a Luka Doncic or an Anthony Edwards, I don’t think at least. But Flagg being this popular this soon is very interesting!
