It’s flagship show hasn’t been cracking the streamer’s Global Top Ten lately with Stranger Things fever running wild, but Netflix wants us to know that much WWE content was consumed on its platform since
it agreed to pay upwards of a billion dollars for the rights to Raw and other content in a media rights deal signed in 2024.
With a year’s worth of Monday Night Raw’s having premiered on Netflix, the streaming giant shared a report yesterday (Jan. 12) “to look at the league’s incredible reach on Netflix with our members around the world.”. You can read it in full here, but here are some highlights:
- 525M hours of WWE content were watched on Netflix last year. Raw accounted for “nearly 340M views” while SmackDown and premium live events broadcast outside the United States got 185M views.
- Raw’s made the Global Top Ten for English-language shows in 47 out of a possible 52 weeks, and “Over 52 shows, Raw has averaged more than 3M views per week.
- Raw “made the Top 10 in 34 countries, including the US (51 weeks), Bolivia (49 weeks), Canada (48 weeks), the UK (40 weeks) and Mexico (38 weeks)”.
- “… other WWE events have made the Top 10 in 42 countries, ranking highest in Bolivia, Canada, the UK, Egypt, Bahrain and Saudi Arabia. Despite not being available in the US, Royal Rumble also made the Global English TV Top 10.”
- The first season of docuseries UnReal “appeared in the Global Top 10 TV list and also reached the Top 10 in eight countries, including Australia, Austria, Bahrain, Bulgaria, Ireland, New Zealand, the UK and the US”.
- If you’re into that sort of thing (and advertisers and sponsors sure are)… since the Jan. 6, 2025 Raw premiere, “WWE posts on Netflix-owned social channels have generated more than 5.8B impressions across roughly 8,000 posts.
- And: “WWE on Netflix has amassed more than 6.2M followers across Facebook, Instagram, TikTok, and YouTube and delivered over 4.4B impressions.”
- The report lists numerous instances of stars from other Netflix properties appearing on Raw, and WWE stars in guest appearances and on red carpets for other Netflix properties.
- Netflix proudly boasts of “over 20 global brands have creatively partnered with Netflix’s WWE Raw, including Snickers, Google, TurboTax, XFinity, DoorDash, EA, Mattel, CashApp and many more.“
Impressed? Share your reaction below, and check out the full report here.
