In the TBS days, Atlanta Braves Baseball was the most memorable programming on the network. Right behind that was the vast movie library that Ted Turner had amassed plus Tom Emanski and Time-Life Books commercials. But do you remember that TBS/WTBS also had other sports? It’s true.
TBS was home for the Atlanta Braves, NBA, pro wrestling under the GCW/WCW/WWF/WWE banners, college basketball, NASCAR, and yes, college football.
Right now, the offseason programming will feature:
Top 10 games of the 2026
season, notable games in Braves history, episodes of Behind the Braves and Riding with the Braves presented by Chevrolet, retrospectives on the Braves’ World Series championship seasons in 1995 and 2021, a special look at the Atlanta Braves in the National Baseball Hall of Fame, and more. Fans can tune in every evening at 6 p.m. ET throughout the offseason for a rotating lineup of Braves stories, memorable games, and programming available only on BravesVision.
The Braves did a terrific job getting their sports channel and streaming platform up and running and reaching every cable viewer from 2025, and did it all in the space of a month. They are doing a decent job filling the gap until next March, or whenever they start baseball again. Considering the lockout will make it difficult to project what kind of revenue that they can expect next year, they were probably not interested in lining up additional live sports programming this season. But after the Braves bounce out of the playoffs, Saturdays in the fall in the South are about football.
The TV deal for Mid-American Conference ends after next season. Conference USA’s deal ends the season after that. Right now, the Conference USA schools get 750 to 800,000 dollars each. At that price, they could have football in the fall locked up for about half of what they paid Ha-Seong Kim last year. Considering their cost and TBS’s history, it might be worth a phone call to see how much a Saturday afternoon carveout or ten would cost.
So should BravesVision add college football? Would it mean a rebrand, or could play display them under the Gray Media banner? It could make sense financially. These lower-tier matchups may not be throwaway games for much longer. As the College Football Playoff expands from 4 to 12 to 24 (to IDK 64?), these matchups would get some eyeballs. All of the Conference USA and Sun Belt Conference teams are in the Braves Country footprint. You could add some MAC games as well, considering geography doesn’t really matter in major college sport anyhow.
