The Boston Celtics know they can’t run it back next season as-is.
This past season’s run was admirable. The team managed to salvage Jayson Tatum’s 62-game delay and clinch the No. 2 seed in the Eastern Conference with 56 wins before the postseason. But their 33.7 percent 3-point shooting clip against the Philadelphia 76ers, coupled with a frontcourt that was railroaded by Joel Embiid, forced Celtics President of Basketball Operations Brad Stevens to carefully assess the shocking first-round exit.
Less than a week after the Celtics blew their first 3-1 series lead in franchise history, Stevens, during his end-of-season press conference, emphasized his desire to “generate looks at the rim.”
Stevens, on behalf of the team’s brass, referred to dunks as the preferred shot over the three. That statement was both a confession of where the Celtics went wrong against Philadelphia and an indictment of where Stevens wants to go moving forward as Boston enters a crucial offseason.
Boston ranked dead last in the playoffs in 2-point field-goal attempts and 25th in the regular season, finishing behind six non-playoff-contending teams. Rolling out Neemias Queta as the starting center, along with Luka Garza on the bench and Nikola Vučević added at the trade deadline, the Celtics struggled throughout their campaign to pressure the rim, and it caught up to them.
The disappointment and frustration in Stevens’ voice during his final meeting with reporters signaled a lesson learned. The problem now is finding a solution, and the early offseason rumblings across the league suggest Stevens has his eye on a 6-foot-11 answer: Giannis Antetokounmpo.
In April, Antetokounmpo praised Celtics coach Joe Mazzulla — midway through his award-winning job as the NBA’s Coach of the Year. The Greek Freak has had it with the Milwaukee Bucks, and the expectation is that Giannis officially departs this offseason. Boston is said to be in the running, although the price of negotiating for a two-time league MVP could put Stevens and the front office in a compromising position with homegrown Celtics star Jaylen Brown.
Brown has been the name linked to trade rumors once again. Four years ago, Boston discussed a potential trade for Kevin Durant with the Brooklyn Nets involving Brown. That triggered feelings of frustration as Brown began to side-eye the Celtics. Now, as the centerpiece in another blockbuster trade rumor implying Boston’s appetite for an upgrade, the relationship between Brown and the Celtics could reopen that very rift.
With at least some idea of what’s happening in Boston’s front office, Brown has already been cryptic about his messaging.
“The neighbors rice always smells better,” Brown posted last Thursday on X.
During his latest livestream, Brown vaguely touched on his future by re-asserting his confidence in what’s ahead following his career-best run with the Celtics — he averaged 28.7 points, 6.9 rebounds, and 5.1 assists, shooting over 47 percent across 71 games.
“A lot of people think they’ve seen the best version of me, and you stand corrected,” Brown told his FCHWPO Twitch livestream on Sunday night.
“No matter what the situation is, no matter what the case is, I feel confident in a sense where I’m coming into my physicality, my mental game, my weaknesses are turning into my strengths, and you have not seen the best of Jaylen Brown. I look forward to next season. We’ll see where the chips fall, but I’m excited about that.”
The risk for Stevens and the Celtics could be a rupture beyond repair, regardless of whether or not the team acquires the Greek Freak. Since the Miami Heat are also rumored to be in the mix, there’s no guarantee Antetokounmpo successfully forces Milwaukee to agree to a deal with Boston, leaving Brown’s standing with the franchise in a possibly murky spot.
If Stevens does strike a deal with the Bucks to bring Antetokounmpo to Boston, then it’s water under the bridge. If not, Brown could easily barge to the front office and demand a trade to a place where he’ll be the No. 1 once and for all. It’s already been confirmed that to some degree, Brown enjoyed being in the driver’s seat this past season and views himself as a player capable of doing that full-time.
The Athletic’s Sam Amick and Eric Nehm reported that the Celtics “pose a serious threat” in the Giannis sweepstakes if the 10-time All-Star expresses a willingness to sign a four-year, $275 million extension with Boston. It’s also likely that a third team would be necessary to facilitate any trade for Antetokounmpo, which would also likely become Brown’s next home if that scenario plays out.
So far, the Portland Trail Blazers and the Atlanta Hawks are possible third wheels floated around — both of which offer an unoccupied driver’s seat to Brown.
Some interpreted Brown’s post-Game 7 loss stream as confirmation that he wants to be the lead dog for a team. Others consider that perspective to be overblown and miscontextualized. What isn’t known is how Stevens and the Celtics view Brown’s comments.
In the final three minutes of the team’s season, Brown denied a wide-open Queta of an assist and instead deferred to Payton Pritchard for a corner three. Pritchard’s miss, with a chance to give Boston a lead over Philadelphia in Game 7, proved Brown’s decision to be costly. Stevens’ comments proved that even though Brown doubled down less than 24 hours later on his livestream, his decision doesn’t reflect what the Celtics want.
It’s certainly difficult to imagine Stevens trading away Brown, the team’s third overall draft selection in 2017, whom Stevens coached for the first five seasons of his career. In 2023, Stevens signed Brown to a five-year, $304 million extension with the Celtics, making him the then-highest-paid player in NBA history.
However, it’s even harder to imagine Stevens staying pat after the Celtics squandered another opportunity at the NBA Finals, in a historically brutal fashion, no less.
Major changes are required this offseason. Not minor tweaks. Three years ago, Stevens blueprinted an overhaul that featured a handful of difficult departures and rewarded the Celtics with their 18th championship banner.
Heading into a season that’ll be significantly more difficult, especially in the East, Stevens understands another big swing — maybe his greatest yet — could supply restoration for the C’s.
