The joint press release today (March 17) from new partners WWE and Front Office Sports is so filled with business-speak it’s hard to determine exactly what the two companies will be doing together. We suspect that may be intentional, because what it sounds like they’re doing doesn’t sound great if you’re a fan of facts and the public’s access to them.
A more favorable read would be that WWE is giving exclusive access to Front Office Sports in order to do more of what shows like WWE UnReal have done
to illuminate the company’s behind-the-scenes process and give fans another way to get to know the people who make their favorite shows. Even that creates a favored news organization that would seem more likely to portray WWE in a favorable light when controversies arise.
As the press release mentions, Front Office has a similar deal with the National Football League. The announcement of the NFL partnership was presented the same way as WWE’s. A quick search of Front Office’s coverage of the league comes up with coverage that doesn’t look much different from ESPN… another “news organization” with which the NFL has a “content development” arrangement.
We’ll see how things change as this new relationship between WWE and Front Office Sports develops. One thing we’re confident of: you won’t see another scoop from Wrestlenomics’ Brandon Thurston and Post Wrestling’s Brandon Thurston at Front Office, certainly not like when Front Office published their 2024 report that WWE president Nick Khan and then-COO Brad Blum were named as key figures in Janel Grant’s sex-trafficking lawsuit against Vince McMahon and WWE.
Here’s that presser:
WWE® AND FRONT OFFICE SPORTS ANNOUNCE CONTENT PARTNERSHIP
WWE and FOS Will Collaborate to Develop Business-Focused Content Around Key WWE Moments and Tentpole Events, Including WrestleMania
March 17, 2026 – WWE, the global leader in sports and entertainment, and Front Office Sports, the leading multiplatform media and news organization covering the business of sports, announced today a new content partnership that will bring audiences closer to key WWE moments and tentpole events through access-driven, behind-the-scenes content.
“Front Office Sports is known for its innovative approach to storytelling, and we look forward to partnering to produce new and dynamic content that underscores the evolving business of WWE, said Alex Varga, Co Head of Revenue, WWE.
During this dynamic content partnership, WWE and FOS will collaborate on the creative development and execution of storytelling projects surrounding marquee Premium Live Events, including WrestleMania, and international growth. FOS will showcase the behind-the-scenes of WWE tentpole events across its website and social channels beginning with WrestleMania 42 at Allegiant Stadium in Las Vegas on Saturday, April 18 and Sunday, April 19.
“Front Office Sports is the leader in the coverage of the business of sports, and we’re excited to collaborate with the WWE,” said Adam White, CEO of Front Office Sports. “The sports media landscape is increasingly driven by off-the-field happenings, and this partnership will bring fans closer than ever to their favorite athletes, entertainers and moments in a unique way.”
WWE joins the National Football League and National Women’s Soccer League as the most recent sports entities to strike a unique content partnership with FOS.
