When Mark Pope announced that he would be taking questions directly from BBN, we all knew things could get interesting. But honestly, it turned out pretty good; you had some honest questions and some good answers. Sure, there were sarcastic questions that just were never going to be answered, but Pope did address the GM situation. While it wasn’t the answer a lot of people hoped for, at least there is now a clear hierarchy within the basketball front office. Let’s break it down.
Mark Pope has confirmed
that no official GM position will exist for at least this season, and most likely won’t exist going forward. Why? Because he has the responsibilities spread out across 4 different people, and believes that is the best way forward.
“In this ever-changing college basketball dynamic, everybody is trying a different solution. For us, instead of hiring a singular GM, we’ve gone with a more comprehensive general management team approach. We have four members of the team. Keegan Brown is a data analysis and roster construction expert who’s worked in both college and the NBA. Nick Robinson is our salary cap strategy and management specialist. Kevin Sergent is our compliance officer, and he deals with all of our contracts and legal language. Kim Shelton is our JMI liaison, and she does all of our NIL contracts that deal with corporate sponsorships. That’s our four-person general management team.”
But who is each one of these people, and what makes them qualified?
Who’s doing what in the Kentucky basketball front office?
Well, Keegan Brown has been a video coordinator in the G-League. That essentially means he would go and watch all the videos on league opponents and potential prospects, and come up with data-backed scouting reports for the coaching and front office teams. Pope has worked with Brown at BYU, so there is some familiarity there.
Nick Robinson also worked with Mark Pope in Provo, being an assistant coach from 2019 to 2024 and following Pope to Lexington. He has been on staff all 3 seasons now, and is being tasked with handing out Kentucky’s money and setting a budget for each player.
Kevin Sergent is not new to Kentucky; he has been in Lexington since 2020. But this is his first time handling compliance on his own; his official title is Senior Associate AD for Athletic Compliance. He handles all the rules, applying for waivers, basically making sure the entire staff is doing everything the right way.
Kim Shelton is a UK alum who was more known for soccer than anything else. She was part of the very first Kentucky women’s soccer team and is a former CEO of Lexington Sporting Club. She worked for Kentucky when Commonwealth was renamed as Kroger Field, and played a role in setting up naming rights for Kentucky Proud Park. Right now, she is kind of the bridge between Kentucky and JMI, specifically handling BBNIL Suite.
If you don’t remember what BBNIL suite is, it’s essentially the opt-in program where student athletes agree to only work with deals through JMI. They find offers, broker deals, and help athletes make money. It is, of course, optional, but if players decline, they will not be able to use the University of Kentucky logos in their NIL marketing.
Trent Noah is probably the most successful NIL athlete who opted out. The Kentucky native is handling his own NIL, and by the amount of ads and cardboard cutouts I see littered around the state, he seems to be doing pretty well.
Seeing JMI integrated again into Kentucky Basketball is probably going to make some of you uneasy, and I get that. But everyone who has worked with them who has officially gone on the record says they are a pleasure to work with.
And that’s how Mark Pope wants it done. There is a theory out there that he wants a GM, but JMI won’t let him. Considering he has chosen 2 of the 4 people personally, I highly doubt that’s true.
What do you think of his explanation, and what do you think of how he is handling the GM role?
