On Tuesday, the Minnesota Timberwolves announced that they will unveil their all-new uniforms in less than two weeks. On Sunday, June 7th, the Wolves will showcase the new-look jerseys in front of fans at an event at Target Center. Fans can purchase tickets for $1 to attend the event.
The Timberwolves teased the upcoming rebrand on their social media accounts.
The last time the Timberwolves rebranded was during the 2017 offseason, when they released their new logo in April
and, in August, the updated jerseys to go along with it. They traded for Jimmy Butler in June of that same offseason.
The Wolves have desperately needed an updated look since then. Their current set of jerseys has grown stale, while their 90s throwback, Prince, and classic black tree jerseys have been incredibly popular.
It has long been rumored that the Timberwolves would soon be going through a rebrand of both their jerseys and logo. With More Lore and Alex Rodriguez taking full control of the franchise last July, it appears now is the time for them to mold the image and iconography of the franchise as it heads into a new era under their leadership.
“We’ve done a lot of work in the background. think our fan base is gonna be very, very excited,” Rodriguez said last July after he and Lore officially took control of the team. “As far as rebranding, we have good thoughts, and bringing back some of the history of the KG days is something that we’re both very aware that’s important to our fan base.”
“We really want to listen to fans,” Lore added. “That’s how we’re going to build the value system here.”
The new jerseys will not be the first major change that Lore and Rodriguez have made. This last season, they debuted their new ticket platform, Jump, and significantly upgraded the lighting inside Target Center. Lore and Rodriguez also hired Matthew Caldwell away from the Florida Panthers to be their new CEO.
The Wolves as a franchise have already experienced a lot of change since the ownership transfer last July. Next Sunday’s jersey reveal is another step in this journey of the new era of Timberwolves basketball.
