Few figures are as inseparable from Bayern Munich as Uli Hoeneß.
Across decades of triumphs, crises, and reinvention, Hoeneß has remained a constant presence — outspoken, emotional, and deeply invested in the club’s identity. For sporting director Christoph Freund, that influence is both unmistakable and invaluable, even as modern football continues to evolve.
“No one else represents FC Bayern like Uli Hoeneß. He always speaks his mind – internally and in public. That’s simply how he is. He always wants
the best for FC Bayern and puts a lot of thought into it. We have a very good exchange and often have controversial discussions. He talks about what they used to do [in the past] and how it should be done now. But times have also changed,” Freund told Servus Nachrichten (as captured by @iMiaSanMia).
Freund’s reflection captures the balance between tradition and progress that defines Bayern Munich’s leadership culture. Hoeneß embodies the club’s historical standards—competitive hunger, financial responsibility, and emotional connection to supporters. At the same time, Freund represents a newer generation tasked with navigating a faster, more globalized football landscape.
The mention of “controversial discussions” is particularly revealing. At Bayern Munich, disagreement is not viewed as division but as part of a rigorous process aimed at protecting excellence. Strong opinions, especially from someone with Hoeneß’s legacy, challenge decision-makers to justify their direction and adapt old principles to modern realities.
Ultimately, Freund’s words suggest continuity rather than conflict. Hoeneß’s voice still matters because it is rooted in unwavering commitment, while evolving leadership ensures the club does not stand still. That dialogue between past and present may be one of Bayern’s greatest competitive advantages.
If you are looking for more Bayern Munich and German national team coverage, check out the latest episodes of Bavarian Podcast Works, which you can get on Acast, Spotify, Apple, or any leading podcast distributor…
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