What is the story about?
What's Happening?
The Seattle Kraken has announced enhancements to its 'Common Thread' theme nights, aiming to give back more to the communities represented by these events. Starting this season, a portion of ticket revenue from 900 special promotional tickets sold for each of nine Common Thread home games will be donated to designated non-profit or community groups. The initiative is part of the Kraken's commitment to inclusivity and unity within the community, symbolizing the shared passion and devotion to the team. The themed nights include Hispanic Heritage Night, Military Appreciation Night, Hockey Fights Cancer Night, Indigenous Peoples Night, Pride Night, AANHPI Night, Black Hockey History Night, Women In Hockey Night, and Green Night, each supporting various community causes.
Why It's Important?
This initiative by the Seattle Kraken highlights the growing trend of sports teams using their platform to support social causes and community development. By donating a portion of ticket sales to non-profits, the Kraken is fostering a sense of community and inclusivity among its fan base. This approach not only strengthens community ties but also enhances the team's brand image as socially responsible. The beneficiaries, ranging from youth empowerment programs to environmental stewardship groups, stand to gain significant support, potentially leading to positive social impacts in the Puget Sound area.
What's Next?
Fans can expect the full lineup of artists and designs for each themed night to be released in early September. The Kraken's initiative may inspire other sports teams to adopt similar community-focused strategies, potentially leading to broader industry changes. As the season progresses, the impact of these donations on the respective community groups will become clearer, possibly prompting further collaboration between the Kraken and local organizations.
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