What's Happening?
ESPN has signed a multi-year extension of its media rights deal with the National Basketball League (NBL), continuing its role as the primary broadcaster for NBL games in Australia and New Zealand. This agreement includes the addition of Disney+ as a streaming platform for live NBL games, significantly expanding the league's reach. The deal ensures that every NBL game, including finals, will be available live on ESPN and Disney+, as well as through other platforms like Foxtel, Kayo Sports, Fetch TV, and Sky in New Zealand. Free-to-air games will continue on Sundays via Network 10. NBL Group CEO David Stevenson expressed gratitude for ESPN's partnership, highlighting the league's growth and the expanded access for fans.
Why It's Important?
The extension of the NBL's broadcast deal with ESPN and the inclusion of Disney+ as a streaming option is significant for the sports industry, particularly in Australia and New Zealand. It reflects a growing trend of sports leagues leveraging digital platforms to reach broader audiences. This move could increase the NBL's visibility and fan engagement, potentially leading to higher revenue from advertising and sponsorships. For ESPN, this deal strengthens its position in the sports broadcasting market and aligns with its strategy to expand digital offerings, which is crucial as traditional pay TV viewership declines.
What's Next?
The NBL26 season is set to begin on September 18, 2025, with all games available on ESPN and Disney+. The league and ESPN will likely focus on promoting the expanded access to attract new viewers and retain existing fans. The success of this digital expansion could influence future broadcasting strategies for both the NBL and ESPN, potentially leading to more innovative partnerships and streaming options.
