What is the story about?
What's Happening?
The Ottawa Senators have announced a three-year extension of the Belleville Senators' lease agreement with Quinte Sports and Wellness Centre. This extension includes an option to extend for an additional five years, potentially keeping the AHL team in Belleville until 2035. Despite Belleville's low attendance figures, averaging 2,823 fans per game, the Senators are committed to maintaining their AHL affiliate close to Ottawa. The Belleville Senators have had fluctuating on-ice performances, making the postseason twice in their eight-year history, and finishing first and third in their division in 2020 and 2021.
Why It's Important?
The extension of the Belleville Senators' lease is significant for the Ottawa Senators as it ensures their AHL affiliate remains geographically close, facilitating player development and team logistics. This move reflects the Senators' commitment to building a strong farm system despite attendance challenges. The decision could impact local businesses and the community in Belleville, as the presence of the team may drive economic activity and community engagement. For the Senators, maintaining a nearby AHL team is crucial for scouting and developing talent that can be integrated into the NHL roster.
What's Next?
The Belleville Senators will aim to increase attendance figures and improve their on-ice performance to justify the lease extension. The Ottawa Senators may focus on marketing strategies to boost local support and engagement with the team. Additionally, the Senators will continue to develop their depth chart, potentially leading to improved performances and increased fan interest. The option to extend the lease further provides flexibility for the Senators to reassess their strategy based on future attendance and team success.
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