Angel Reese Announces New Reebok Shoe and Apparel Line Release

What's Happening?

Angel Reese, a prominent forward for the Chicago Sky, is set to release her first signature shoe with Reebok, the Angel Reese 1, on September 18. This announcement follows her partnership with Reebok, which began in 2024 after Shaquille O'Neal became president of Reebok's basketball division. Reese, known for her marketing acumen, debuted the 'Mebounds' colorway of her shoe during the 2025 WNBA All-Star Game. Reebok has also announced a new 'Diamond Dust' colorway, which will be available alongside the Mebounds version. In addition to the shoes, Reese will launch a signature apparel collection that includes graphic tees, sweatshirts, sweatpants, and cropped tanks, reflecting her unique style. The collection will also feature leg sleeves, a nod to Reese's iconic on-court look.

Why It's Important?

The release of Angel Reese's signature shoe and apparel line marks a significant moment in women's sports marketing, highlighting the growing influence and marketability of female athletes. Reese's collaboration with Reebok not only elevates her personal brand but also underscores the increasing commercial opportunities available to women in sports. This development could inspire other brands to invest in female athletes, potentially leading to greater visibility and financial support for women's sports. The success of Reese's line could also encourage more young women to pursue careers in athletics, knowing that there are viable paths to both athletic and business success.

What's Next?

As the release date approaches, Reebok and Angel Reese are likely to ramp up marketing efforts to maximize the impact of the launch. The success of the Angel Reese 1 and the accompanying apparel line will be closely watched by industry analysts and could influence future collaborations between sports brands and female athletes. Additionally, Reese's continued success on the court will play a crucial role in sustaining interest in her brand. Fans and consumers will be eager to see how the market responds to the new products and whether Reese's influence will extend beyond the basketball court.