What's Happening?
Dana White has confirmed that Joe Rogan will continue his role in UFC broadcasts following the new $7.7 billion deal with Paramount. The deal, which ends the pay-per-view model, will see UFC events available on Paramount+ and select events on CBS starting in 2026. Rogan, who has been a staple in UFC commentary since 1997, will remain involved despite his reduced presence at events. White assured that Rogan's passion for MMA ensures his continued participation, alongside other key personnel like Jon Anik.
Why It's Important?
The continuation of Joe Rogan's involvement in UFC broadcasts is significant for maintaining continuity and fan engagement as the promotion transitions to a new broadcast model. Rogan's presence is a familiar and trusted voice for UFC fans, and his continued role helps ensure a smooth transition to Paramount's platform. The deal also raises questions about fighter compensation and leverage, as highlighted by Georges St-Pierre, who expressed concerns about reduced negotiation power for athletes under the new model.
What's Next?
As UFC moves to Paramount, discussions around fighter pay and revenue-sharing are expected to intensify. While White has confirmed a bonus increase, the broader implications for fighter compensation remain uncertain. The transition to Paramount+ will require adjustments in event scheduling and format, with the UFC aiming to maintain its appeal and accessibility to fans.
