What's Happening?
On has released its first serious gym shoe, the Cloudpulse Pro, designed for strength training and high-intensity workouts. This shoe features On's CloudTech cushioning, engineered for explosive movements and powerful lifts. The Cloudpulse Pro offers improved stability and grip, making it suitable for various gym activities. It also includes a new training apparel line to complement the footwear, emphasizing moisture-wicking and breathable fabrics for optimal performance.
Why It's Important?
The introduction of the Cloudpulse Pro marks On's significant entry into the competitive gym footwear market, challenging established brands like Nike and Reebok. This expansion into training footwear and apparel reflects On's growth strategy and commitment to diversifying its product offerings. The focus on performance-enhancing features in both the shoes and apparel highlights the increasing demand for specialized gym gear that supports athletic performance and comfort.
