What is the story about?
What's Happening?
The NFL and USAA have announced the extension of their partnership to bolster military appreciation efforts through the league's Salute to Service initiative. This collaboration, which has been ongoing for 14 seasons, aims to honor service members, veterans, and their families. The renewed agreement will introduce new programs starting in 2026, including enhanced experiences for the military community at key NFL events such as the Super Bowl, Pro Bowl Games, NFL Draft, and NFL Kickoff. USAA will continue as the presenting sponsor of the Salute to Service Award, contributing $25,000 to military aid societies and an additional $10,000 for each award finalist beginning in 2026.
Why It's Important?
This partnership underscores the NFL's commitment to recognizing and supporting the military community, providing them with unique experiences and a visible show of respect. The collaboration with USAA, a long-standing partner, aligns with the NFL's values and enhances its global outreach. By continuing to honor the military community, the NFL and USAA foster a sense of pride and connection among service members, veterans, and their families, reinforcing the league's social responsibility initiatives.
What's Next?
Starting in 2026, USAA and the NFL will collaborate on further enhancing annual overseas events during the NFL International Series. Additionally, USAA will sponsor a one-hour show focusing on Salute to Service programs, showcasing how the NFL and its teams honor and connect with the military community. Fans are invited to enter for a chance to win a trip to Super Bowl LX in the San Francisco Bay Area, further engaging the public in these appreciation efforts.
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