What's Happening?
Machine Gun Kelly (MGK) has released a new anthem titled 'Don't Wait Run Fast' for ESPN's 2025 college football season. The song, part of MGK's album 'Lost Americana,' will be featured across ESPN's coverage of approximately 1,000 regular-season games. The track combines rock and hip-hop elements, aiming to capture the excitement and intensity of college football. ESPN's use of the song reflects its tradition of selecting high-energy music to accompany its sports broadcasts.
Why It's Important?
The selection of MGK's 'Don't Wait Run Fast' as ESPN's college football anthem underscores the role of music in enhancing the sports viewing experience. The song's energetic style aligns with the dynamic nature of college football, potentially increasing viewer engagement. This collaboration also highlights the intersection of music and sports, where artists gain exposure through major sports networks, and sports broadcasts benefit from the added excitement of popular music tracks.