The 13th edition of the ICC Women’s Cricket World Cup has delivered plenty of on-field thrills, and the excitement has translated into record-breaking viewership numbers, as revealed by data jointly released by the ICC and JioHotstar.
The first 13 matches of the tournament reached over 60 million viewers – five times more than the 2022 edition – while total watch time soared to 7 billion minutes, marking a 12-fold increase from the previous tournament.
The clash between India and Pakistan on 5 October in Colombo set a new benchmark, becoming the most-watched women’s international cricket match ever, attracting a staggering 28.4 million viewers and generating 1.87 billion minutes of watch time.
The storied India-Australia rivalry also hit new heights
on 12 October in Visakhapatnam, drawing 4.8 million peak concurrent viewers on JioHotstar, which was another all-time high for women’s cricket.
Television numbers further highlighted the growing fan engagement with women’s cricket, with the India vs Pakistan clash emerging as the highest-rated league-stage match in ICC Women’s ODI World Cup history.
The first 11 matches – including India’s encounters against Sri Lanka, Pakistan and South Africa – reached a combined audience of 72 million, a 166% jump from the previous edition, while total viewing minutes soared 327% to 6.3 billion.
As the tournament reaches its business end and each India fixture becomes a virtual must-win, the World Cup continues to set new benchmarks for the presentation and promotion of women’s cricket in India.
(With Inputs from Press Release)
