The Board of Control for Cricket in India (BCCI) has officially announced Campa, SBI Life and ChatGPT as the new Associate Partners for India’s home cricket season. The three partnerships are collectively
worth more than ₹130 crore and will cover 35 bilateral matches until March 2028. The deals represent a significant 44% increase over the previous sponsorship cycle and shows the growing commercial value of Indian cricket.
The BCCI announced the development through its official social media channels, noting that the deals reflect the strong appeal and increasing commercial value of India’s home season. The partnerships have been finalised at a time when the board is still looking for a title sponsor following the end of its previous arrangement in August 2026.
🚨 𝗡𝗘𝗪𝗦 🚨
BCCI announces Campa, SBI Life and ChatGPT as Associate Partners for India Home Cricket.
The three new partnerships have a combined deal value of over ₹130 crore, representing a 44% increase over the previous cycle, underscoring the strong appeal and growing… pic.twitter.com/GxBeCrGGaB
— BCCI (@BCCI) September 8, 2026
Even without a title partner in place, the associate partner rights drew strong competition, highlighting the continued demand for Team India’s commercial inventory. Campa Cola, owned by Reliance Consumer Products, emerged as the highest bidder, committing ₹1.31 crore per match. ChatGPT and SBI Life each secured their respective rights at ₹1.2 crore per match. Campa edged out competitors including Bisleri and Indian Oil Corporation, both of whom had also quoted ₹1.2 crore per match. Across 35 matches, the combined package is worth more than ₹130 crore, providing the BCCI with a great commercial return despite the absence of a title sponsor.
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Team India’s Home Fixtures Get New Associate Partners
The associate partnerships cover 35 bilateral matches involving Team India on home soil until March 2028. While the complete multi-year calendar is still evolving, the confirmed 2026-27 home season itself features 22 international matches across four series. India’s upcoming home campaign begins in September 2026 with the West Indies, who will play three ODIs and five T20Is between 27 September and 17 October. Sri Lanka will then tour India in December for three ODIs and three T20Is from 13 to 27 December. Zimbabwe are scheduled to arrive in early January 2027 for a three-match ODI series from 3 to 9 January, marking their first bilateral ODI tour of India in more than two decades.
The home season will then move into its biggest series with the Border-Gavaskar Trophy, as India take on Australia in a five-Test series from 21 January to 3 March 2027. Further bilateral matches beyond March 2027 will take the total number of fixtures covered by the partnerships to 35 by the end of the agreement in March 2028. That will give all three brands continued association with Team India across a busy run of home fixtures. The arrangement gives each of the three brands Associate Partner status for the duration of the agreement and allows them to maintain a consistent presence around India’s home bilateral fixtures through March 2028.
