The TATA Women's Premier League is no longer just growing, it is accelerating. Since the fourth season got underway on January 9, 2026, industry estimates
suggest that overall sponsorship spending linked to the WPL could reach as high as ₹130 crore this year, a sharp jump that reflects how aggressively brands are now buying into women's cricket.
While the Board of Control for Cricket in India has officially confirmed central commercial partnerships worth ₹48 crore across the 2026-27 seasons, media reports indicate that total expenditure across league sponsorships, team deals, and media partnerships has more than tripled since 2023. Back then, WPL-related sponsorship was estimated at around ₹40 crore. In 2026, that figure could cross ₹130 crore, underlining the league's expanding commercial footprint.
Central WPL sponsors and league partners
| Category | Partnership | Brands |
|---|---|---|
| WPL (BCCI) | Associate Partner | Tata Capital |
| WPL (BCCI) | Premier Partners | CEAT, Bisleri, Sintex, Herbalife, ChatGPT, Kingfisher Premium Packaged Drinking Water |
| WPL (BCCI) | Umpire Jersey | Dr. Fixit (Pidilite) |
| Broadcast and Streaming | Star Sports and JioHotStar |
SBI, BHIM UPI, Kingfisher Premium Packaged Drinking Water, Kalyan Jewellers, TVS Eurogrip Tyres, ViDA, OpenAI ChatGPT, OnePlus, Tata Capital, Policybazaar, Pidilite, Wipro, Reckitt Benckiser India, Mast Masala, Crystal Cook N Serve |
At the league level, the Tata Group continues as Title Sponsor, with Tata Capital reported as the Associate Partner for WPL 2026. The Premier Partner lineup now features a mix of global and Indian heavyweights, including ChatGPT, Kingfisher Packaged Drinking Water, CEAT, Bisleri, Sintex and Herbalife. Dr. Fixit (Pidilite) has also come on board as the umpires' jersey sponsor.
WPL Franchise-level brand muscle
Team sponsorships add another major layer to the ₹130 crore ecosystem. Key franchise associations include Mumbai Indians with Lotus Herbals and Ashok Leyland, Delhi Capitals with DP World, Royal Challengers Bengaluru with Kajaria Tiles, Gujarat Giants with Adani Ambuja Cement, and UP Warriorz with EaseMyTrip. These deals significantly boost the overall sponsorship pool beyond central league contracts.
WPL sponsors a wider mix of industries
Beyond traditional FMCG and beverage brands, WPL 2026 has attracted sponsors from banking, fintech, payments, AI, auto/EV, tyres, beauty, gems and jewellery. Brands such as Amul, State Bank of India, BHIM UPI, Lakme, Kalyan Jewellers, TVS Eurogrip, BKT, Hero VIDA, GMR and DHL are all linked to the league in various capacities.
Backed by strong broadcast demand through JioStar, the WPL's fourth season marks a shift in perception: women's cricket is no longer a future bet for brands. At ₹130 crore in projected sponsorship value, it is fast becoming a mainstream commercial priority.
