USA football star Christian Pulisic and cricketers Virat Kohli, Rajat Patidar, and Phil Salt exchanged sports and jerseys in a cross-continental collaboration
between Royal Challengers Bengaluru and AC Milan, as PUMA India brought together two iconic teams under the #RCBEverywhere campaign.
In Milan, Pulisic wore the new RCB jersey, picked up a cricket bat, and traded dribbles for a drive, while Kohli, Patidar, and Salt responded from India with a football trick of their own.
Spanning two cities and two sporting disciplines, the exchange highlighted the shared competitive spirit between elite athletes across sports. Reacting to the collaboration, Kohli said, "Iconic clubs do iconic collabs. Ciao. "
The collaboration brought together AC Milan, seven-time European champions, and Royal Challengers Bengaluru, reigning Indian champions, placing the RCB jersey at the centre of a global sporting moment.
With AC Milan's rich heritage and Pulisic's global popularity, the exchange pushed the RCB jersey beyond cricket into the world of top-tier European football. Notably, AC Milan was originally founded as both a football and cricket club, making the crossover a subtle nod to the club's multi-sport origins.
Built on the idea of fans wearing their team jerseys beyond matchdays, #RCBEverywhere aims to turn that fan behaviour into a global movement. By showcasing the RCB jersey in new settings and unexpected sporting environments, PUMA continues to highlight how fandom can travel across borders, cultures, and disciplines.
As #RCBEverywhere continues to grow, PUMA is taking the RCB jersey into new spaces - from global icons like Usain Bolt supporting the sport to cricketer Faf du Plessis promoting it beyond the field - expanding its presence across sports, cities, and cultures while turning fan expression into moments that resonate far beyond the game.
