Sports brand and Royal Challengers Bengaluru (RCB) sponsor, PUMA India, is redefining fan engagement by offering unprecedented access to the team through
its newly launched broadcast channel.
In the first video drop featuring star players like Virat Kohli, Phil Salt, and Venkatesh Iyer, the candid content gives fans a rare glimpse into unfiltered conversations, moments, and the personalities behind the performance.
In the video, Virat Kohli finally clears the air on his viral new haircut, candidly revealing that the AI theory surfaced only after the chop, not before. However, the real scene-stealer is RCB's opening batter. Phil Salt had everyone laughing when asked, "If you are Salt, then who is your sugar?"-his cheeky, no-filter response pointing straight to skipper Rajat Patidar.
Beyond player interactions, the channel provides exclusive behind-the-scenes access to campaign shoots, styling sessions, and locker-room moments, along with early access to special content drops. Featuring a mix of candid exchanges and high-energy snippets, the platform offers fans an unfiltered look at the culture and day-to-day dynamics of the RCB squad.
Join the RCB Channel Here
RCB will be up against Sunrisers Hyderabad in the IPL 2026 opener on Saturday at the M Chinnaswamy Stadium in Bengaluru. RCB are taking field as defending champions and are expected to put up a strong performance again this season.
![[WATCH] IPL 2026: Phil Salt grabs one-handed stunner to end Ishan Kishan’s blitz in Bengaluru](https://g-mob.glance-cdn.com/public/fc/image/OYvgTPz5yg-0.webp)
