Hyderabad Kingsmen owner Fawad Sarwar has claimed that the Pakistan Super League expansion franchise has already tripled in valuation during its debut campaign, highlighting the growing commercial interest around franchise cricket in Pakistan.
Speaking during a YouTube interview, Sarwar said the franchise's market value had risen sharply since being acquired earlier this year, although the claims have not been independently verified by the Pakistan Cricket Board or any official financial audit.
"Our Hyderabad franchise hasn't even completed its first season yet, and a very reputable valuation firm has already told us that our valuation has tripled," Sarwar said.
"If the franchise was bought for around Rs175 crore, then multiply that by three..
and year one hasn't even ended yet," he added.
Hyderabad Kingsmen show rapid rise in PSL 11
Hyderabad Kingsmen entered the PSL during the league's expansion process in January after being acquired by Sarwar's US-based FKS Group for PKR 175 crore (approximately US$6.27 million).
Despite a difficult start to their debut campaign - losing their opening four matches - the franchise recovered strongly to reach the PSL 11 final before eventually losing to Peshawar Zalmi by five wickets.
Their on-field turnaround has now been accompanied by ambitious commercial claims surrounding the franchise's value growth.
Sarwar raises concerns over PSL franchise economics
Beyond valuation growth, Sarwar also spoke about structural financial differences between PSL franchises and how older teams currently possess a major commercial advantage.
According to him, franchises that entered the league during earlier valuation cycles operate with significantly lower annual costs, allowing them to negotiate sponsorship deals more aggressively than newer entrants.
"Sponsors choose cheaper franchises. "
"If a sponsor is willing to give us Rs. 40 crore, another cheaper franchise can go and say, 'Give us Rs. 4 crore instead and we'll do it for you,'" Sarwar explained.
"Since their overall costs are much lower, sponsors choose them instead. "
The comments come amid wider discussions around PSL franchise valuations after the Pakistan Cricket Board reassessed team values ahead of the 2026-2035 commercial cycle through an Ernst & Young evaluation process.
PSL franchise valuations continue to evolve
Under the revised valuation structure:
- Lahore Qalandars were reportedly valued at PKR 98 crore annually
- Peshawar Zalmi at PKR 87 crore
- Karachi Kings at nearly PKR 80 crore
- Multan Sultans at PKR 85 crore
Sarwar suggested the uneven cost structures between old and new franchises have created a commercial imbalance across the league.
"This imbalance will only end when all teams come to an equal footing," he said.
Hyderabad Kingsmen targeting global commercial growth
Sarwar also revealed that Hyderabad Kingsmen are focusing heavily on long-term international commercial expansion rather than immediate profitability.
According to him, the franchise is already in discussions with:
- major North American banks
- credit card companies
- international sponsors
He also claimed the franchise has generated substantial digital reach in the United States.
"In the USA alone, our user reach is reportedly over 177 million," Sarwar said.
Documentary project in development
The Hyderabad Kingsmen owner further stated that a major streaming platform is currently producing a documentary based on the franchise's debut PSL campaign.
The project is reportedly expected to target international audiences and could become part of the franchise's broader brand-building strategy.
Important disclaimer around valuation claims
While Sarwar's comments have generated attention across cricket business circles, the valuation figures and commercial metrics mentioned during the interview remain unverified publicly.
There has been:
- No official confirmation from the PCB
- No publicly released audit
- No independent financial disclosure confirming the reported tripling in value
As a result, the claims should currently be viewed as promotional statements rather than independently established financial facts.
Still, the discussion highlights how franchise cricket continues evolving beyond the field, increasingly becoming a serious private-market sports investment asset across South Asia.
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