Virat Kohli’s Missing Instagram Account: What Happens To Earnings? What It Means For Brands?

Virat Kohli's sudden disappearance from Instagram has not only shocked millions of fans but has also opened a broader debate about what happens when a global celebrity's social media account goes offline. With Instagram being the most influential digital platform for celebrities worldwide, the incident has raised questions about visibility, brand value and digital earnings.

For a public figure like Kohli, Instagram is more than just a social platform-it is a powerful business tool. With over 274 million followers, he ranks among the most influential personalities on the app.

In fact, he was recently ranked as the world's second-most influential Instagram figure for January 2026, surpassing Lionel Messi in engagement metrics and trailing only Cristiano

Ronaldo. Such reach translates into massive commercial value, with brands paying hefty sums for sponsored posts and collaborations.

What Happens If An Account Is Deactivated?

If a celebrity account is deactivated or suspended, the immediate impact is a loss of visibility. Sponsored campaigns, brand promotions and ongoing partnerships can be disrupted overnight. While top stars like Kohli have diversified income sources beyond social media, Instagram remains a major channel for maintaining global influence and digital revenue.

Even a temporary absence can affect brand campaigns, audience engagement and marketing strategies. He reportedly earns a massive amount per Instagram post, with recent estimates placing him around ₹12-14 crore (approx. $1.4 million USD) for a sponsored post, making him India's highest-paid celebrity on the platform.

From a technical perspective, Instagram accounts can disappear due to voluntary deactivation, policy violations, hacking attempts or system errors. Each scenario carries different implications. A voluntary break suggests personal or strategic reasons, while suspension could hint at policy-related issues. However, without an official statement, it is impossible to determine the exact cause behind Kohli's disappearance.

What It Means Eventually?

So if someone deactivates an account, the scope to earn new money is stopped, and the payout process is likely paused because the account is not active. If the minimum threshold is met, the earnings should not disappear. They will remain linked to the account and should be paid out when logged back in. Obviously, he will lose all associated earnings, followers, and content in case of permanent deletion.

The mystery has intensified further with his brother Vikas Kohli's account also becoming inaccessible, prompting speculation about whether the situation is linked. Fans are actively searching for clues across Anushka Sharma's Instagram page and official Instagram channels, hoping for clarity.