Gujarat Titans are shaking things up just ahead of the IPL 2026 retention deadline and auction with a game-changing new partnership.
On the eve of this critical phase, the franchise announced that Birla Estates, a wholly owned subsidiary of Aditya Birla Real Estate Limited (ABREL), will come on board as their Principal Sponsor for the upcoming season. This strategic alliance signals a fresh, bold chapter for the Titans as they prepare to defend their competitive edge in what promises to be an intense IPL auction and retention period.
Birla Estates is known for its commitment to innovation, excellence, and community impact-values that perfectly align with Gujarat Titans' philosophy as one of the most dynamic and forward-thinking teams in the IPL.
K.T. Jithendran, MD & CEO of Birla Estates, highlighted how the partnership goes beyond traditional sponsorship to connect with millions of fans across India, celebrating shared passions of perseverance, progress, and ambition. With Birla Estates' legacy of creating landmarks that inspire life, this collaboration aims to build something truly special on and off the cricket field.
For the Gujarat Titans, this sponsorship marks more than just branding rights; it represents a fusion of two powerhouse brands united by a vision of innovation and performance.
Colonel Arvinder Singh, COO of Gujarat Titans, expressed enthusiasm about the potential for this partnership to elevate the franchise's footprint across India and beyond. The association also replaces the previous sponsor Dream11 following regulatory changes, positioning Gujarat Titans for a refreshed brand identity and new growth trajectories as the IPL 2026 auction approaches.
This development comes at a pivotal time-just days before teams reveal their player retentions and set strategies for the mini-auction, scheduled likely for mid-December in Abu Dhabi. The Titans are set to keep the majority of their players ahead of the retention deadline.
