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Rumours claiming YouTube sensation IShowSpeed is set to collaborate with Virat Kohli's lifestyle brand One8 have gone viral across social media. Some posts even suggest Speed could become an international ambassador for the brand.
However, there is currently no official evidence to support these claims.
What are the Virat Kohli x iShowSpeed rumours?
According to widely circulated posts on X (formerly Twitter), Instagram and Facebook, IShowSpeed initially contacted One8 for a collaboration but allegedly received no response.
The rumours further claim that Speed later spoke about the incident during one of his livestreams, prompting One8 to reach out with a collaboration proposal involving Virat Kohli. Some versions of the claim even state that Speed immediately accepted the offer and is set
to become an international face of the brand.
Despite the widespread speculation, none of these claims have been confirmed by IShowSpeed, Virat Kohli or One8.
Is there any official confirmation?
No.
At the time of writing, neither One8 nor Virat Kohli has announced any collaboration with IShowSpeed through official channels.
Similarly, Speed has not confirmed signing any partnership with the brand on his social media platforms or during his recent livestreams.
Until an official announcement is made, the claims remain unverified.
Why did the rumours gain traction?
The speculation intensified during the ongoing FIFA World Cup 2026, where IShowSpeed has been attending matches across the United States.
While watching the Netherlands' group-stage fixture, Speed expressed surprise that India had not qualified for the tournament.
"Why India isn't at the World Cup? They got a good football team. They got Virat Kohli. "
The clip quickly went viral, reigniting discussions around his admiration for the Indian cricket superstar and leading many fans to connect it with the ongoing One8 rumours.
IShowSpeed's admiration for Virat Kohli isn't new
Speed has repeatedly expressed his admiration for Kohli over the past few years.
He first discovered the Indian batting great during a livestream in 2023 and has since referred to him as the "GOAT" while reacting to social media posts comparing Kohli with Pakistan captain Babar Azam.
Later that year, Speed travelled to India during the 2023 Cricket World Cup, where he attended India's matches and openly supported the Men in Blue.
He also shared an emotional tribute after Kohli announced his retirement from Test cricket in 2025, further highlighting his admiration for the former India captain.
Verdict :False/Unverified.
There is currently no official confirmation that IShowSpeed is collaborating with Virat Kohli's One8 brand or has signed any ambassadorial deal.
While Speed has consistently shown admiration for Kohli and India, the viral claims about a One8 partnership remain speculative and should be treated as rumours until confirmed by the parties involved.
