What is the story about?
Artificial intelligence-related content has drawn over 15 million pageviews online in India over the past 90 days, according to data from Taboola Newsroom. This is a 92% increase compared to the previous 45-day period.
Emerging AI players are attracting significant attention. Content about Anthropic recorded 2.5 million pageviews - a 2,096% jump, the data revealed.
Generative AI tools such as ChatGPT continue to engage readers. Related content generated around 1.2 million pageviews with audiences exploring practical use cases, features, and applications.
Overall technology content also saw growth, Taboola Newsroom’s data intelligence platform shows. It generated 1.7 million pageviews during the same period: a 27% rise. Much of this surge is driven by developments within the AI ecosystem itself.
Major tech companies are also giving rise to online discussions. Content related to Meta generated 2.2 million pageviews, a 30% rise. This is because audiences track AI infrastructure developments and the company’s role in the generative AI space.
Despite growing interest, AI platforms such as ChatGPT, Claude, and Perplexity remain a minor source of web traffic for publishers, analytics platform Chartbeat revealed last year.
These tools account for less than 1 per cent of pageviews, even as ChatGPT saw a 200% year-over-year increase.
Users often get the information they need without clicking through to linked articles. While some topics, like home and lifestyle content, drive moreAI referrals, news and media sites receive high AI traffic but low engagement per article.
Overall, publishers’ pageviews in 2025 fell only about 6% from 2024.
For news and media sites, internal traffic rose from 38% in 2024 to 41% by late 2025.
AI’s impact on younger audiences is also drawing concern. A Harvard Law School expert found that AI is accelerating the creation of content aimed at children on platforms like YouTube, TikTok, and Instagram.
Leah Plunkett, Meyer Research Lecturer on Law, warns that ‘brain rot’ content (short, repetitive, and overstimulating videos) has long been promoted by social media algorithms. AI tools now allow creators to produce such content even faster, raising the risks for children under 18.
Emerging AI players are attracting significant attention. Content about Anthropic recorded 2.5 million pageviews - a 2,096% jump, the data revealed.
Generative AI tools such as ChatGPT continue to engage readers. Related content generated around 1.2 million pageviews with audiences exploring practical use cases, features, and applications.
Overall technology content also saw growth, Taboola Newsroom’s data intelligence platform shows. It generated 1.7 million pageviews during the same period: a 27% rise. Much of this surge is driven by developments within the AI ecosystem itself.
Major tech companies are also giving rise to online discussions. Content related to Meta generated 2.2 million pageviews, a 30% rise. This is because audiences track AI infrastructure developments and the company’s role in the generative AI space.
Despite growing interest, AI platforms such as ChatGPT, Claude, and Perplexity remain a minor source of web traffic for publishers, analytics platform Chartbeat revealed last year.
These tools account for less than 1 per cent of pageviews, even as ChatGPT saw a 200% year-over-year increase.
Users often get the information they need without clicking through to linked articles. While some topics, like home and lifestyle content, drive moreAI referrals, news and media sites receive high AI traffic but low engagement per article.
Overall, publishers’ pageviews in 2025 fell only about 6% from 2024.
For news and media sites, internal traffic rose from 38% in 2024 to 41% by late 2025.
AI’s impact on younger audiences is also drawing concern. A Harvard Law School expert found that AI is accelerating the creation of content aimed at children on platforms like YouTube, TikTok, and Instagram.
Leah Plunkett, Meyer Research Lecturer on Law, warns that ‘brain rot’ content (short, repetitive, and overstimulating videos) has long been promoted by social media algorithms. AI tools now allow creators to produce such content even faster, raising the risks for children under 18.
