Nutrafol launches new Strand Serum designed to strengthen fragile hair and reduce breakage.

Nutrafol has expanded its haircare lineup with the launch of its new Strand Serum, a treatment designed to strengthen fragile hair, reduce breakage and improve overall hair health.
According to the brand, clinical testing found that hair became up to six times stronger after one use and experienced up to 83% less breakage after five uses. The serum is formulated to target common concerns including breakage, split ends and hair porosity, making it a potential option for those noticing increased shedding or weakened strands after major life changes, postpartum recovery or significant weight loss.
Here's what to know about Nutrafol's newest hair-care launch.
Shop Nutrafol's newest launch
Nutrafol Strand Serum key details:
- Launched October 2026
- Designed to target breakage, split ends and porosity
- Claims up to 83% less breakage after five uses
- Clinical testing found hair became up to six times stronger after one use
- Available in a 1-ounce bottle
- Retail price: $54
What is Nutrafol Strand Serum?
Nutrafol's newest topical treatment is designed to help strengthen vulnerable strands while reducing breakage and improving the appearance of damaged hair. The formula targets signs of weakened hair, including split ends and porosity, with the goal of promoting stronger, healthier-looking strands over time.
The launch expands Nutrafol's growing collection of hair wellness products, which includes supplements and scalp-care treatments aimed at supporting healthier hair from root to tip.
Buy now at Nutrafol
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This article originally appeared on USA TODAY: Nutrafol's Strand Serum claims up to 83% less breakage after 5 uses
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