MILWAUKEE — Mark Attanasio is wearing a lot of hats these days.
As owner of the Milwaukee Brewers, he's rightfully bursting with pride that his franchise has reached the World Series, noting that the buzz in town, he believes, exceeds the level reached when the Bucks and Green Bay Packers won championships.
It is a point of pride that the Brewers have outkicked their status as Major League Baseball's smallest market, 38th-largest in the country.
"I said the two things I didn't want to hear was, 'We're too small' or 'We can't do this," Attanasio said Thursday, Oct. 22, a day before the club opens World Series Game 1 against the even lower-revenue Tampa Bay Rays.
"I actually kept trying to say we were a mid-market team even though clearly we weren't."
Yet Attanasio's side hustle these days is his ranking on the owners' labor relations committee, as the league prepares to lock out the players in December during collective-bargaining agreements centering on the leagues' desire for a salary cap.
And so even though one of the Rays or Brewers will win a World Series championship without benefit of a salary cap that pervades every other major sports league in the USA, Attanasio does have a party line to toe.
"I think the system that's being proposed, which is similar to other leagues in terms of revenue-sharing system, not only will help us compete but more importantly all of the other teams with lower payrolls too," he said.
"Which is something also I think the fans want."
While nearly two-thirds of the league - 19 of 30 teams - have reached a World Series since 2008, including the three-time AL champion Rays, Attanasio believes the Brewers and others like them need more help.
"I used to use the words punch above our weight, and the payroll and whatnot affects that," says Attanasio. "Still, with some of the metrics you point out, I think we still have among the smallest media revenues, including this year, but we're able to get to a No. 19 or 20 type out of 30-team payroll because of that (fan and community) support that we get.
"We put all of our resources back into the team."
In a sense, Attanasio was giving a how-to for other, smaller markets to follow. The Rays and Brewers are both consistently lauded for getting the most out of players and positive workplace cultures. It seemingly is something almost any team can do.
The Brewers and Rays got here without any help. Come December, and into February when CBA negotiations get even more contentious, Attanasio, at least publicly, seems poised to offer that helping hand to larger-market teams like Pittsburgh who have come nowhere near the Brewers' track record of eight playoff berths in nine seasons.
"I think the fact hat two teams like the Brewers and Rays - we hear all the time we play baseball the right way - I think that's good for baseball," he says.
"So whatever that means relative to revenue systems or otherwise, I think if you have a more competitive set, you can have more exciting baseball."
This article originally appeared on USA TODAY: Brewers owner didn't need a salary cap to make World Series. He still endorses it
