The Dallas Cowboys Cheerleaders are getting a fresh dose of game-day glam courtesy of Charlotte Tilbury.
Charlotte Tilbury Beauty is entering year two of its partnership with the iconic Dallas Cowboys Cheerleaders and Amazon Beauty is now the exclusive retailer of the official Charlotte Tilbury x Dallas Cowboys Cheerleaders makeup look for the 2026-27 NFL season.
The timing feels especially fitting: the new season also marks the one-year anniversary of Charlotte Tilbury Beauty's launch in the U.S. Amazon Beauty store. This season, Tilbury has refreshed the DCC's signature look, pairing the squad's iconic glamour with her own artistry and complexion-focused formulas.
"When I created their official look, I never wanted to reinvent what makes the Dallas
Cowboys Cheerleaders so iconic," Tilbury told USA TODAY Shopping. "It was about honouring that heritage while elevating it through my artistry and expert formulas, bringing that signature Tilbury touch."
And when it came to inspiration, Tilbury looked no further than the cheerleaders themselves.
"The inspiration is always the women themselves. The finished look enhances their individual naturalbeauty while giving them that polished, flawless Dallas Cowboys Cheerleaders finish," Tilbury added. "It's beauty that looks incredible in real life, under stadium lights and on camera, and makes them feel unstoppable on and off the field!"
The refreshed look keeps the DCC's signature glamour while being built to last through long game days, high-energy routines and the Texas heat.
"These women have intense training schedules, long gamedays and high-energy routines, oftenperforming under bright stadium lights and in the Texan heat," Tilbury said. "They need products they can trust to perform, so that once their makeup is on, they can focus on their performance rather than worryingabout it melting, fading or creasing."
Ready to recreate the DCC's signature glam? Fans can shop the official Charlotte Tilbury x Dallas Cowboys Cheerleaders beauty look exclusively through Amazon Beauty and discover more of Tilbury's pro beauty tips.
Shop Dallas Cowboys Cheerleaders x Charlotte Tilbury launch at Amazon
Pro beauty tip: Tilbury says great makeup starts with great skin, which is why she never skips Magic Cream. Her trick is to use it as the first step before makeup to instantly revive and hydrate the look of skin, creating a smooth, cushioned canvas that helps makeup glide on beautifully. Think of it as your prep step for a more polished finish, especially when your makeup needs to last all day.
Charlotte Tilbury Magic Cream Face Moisturizer
Charlotte Tilbury Magic Cream Face Moisturizer instantly hydrates, smooths, plumps, and boosts the skin barrier while priming and gripping makeup, powered by RecoverStem Peptide, Ectoin, Rosehip Oil and Oat Extract for a glowing, lifted-looking complexion.
Get now at Amazon
Charlotte Tilbury Unreal Skin Tint & Sheer Glow Hydrating Foundation Stick
Charlotte Tilbury Unreal Skin Tint & Sheer Glow Hydrating Foundation Stick delivers sheer-to-light, second-skin coverage with a soft-focus glow, while multi-molecular hyaluronic acid, Collageneer, daikon seed oil, and vitamin E hydrate, nourish and support smoother-looking, more supple skin for up to 24 hours.
Get now at Amazon
Pro beauty tip: For a seamless, airbrushed-looking complexion, Tilbury recommends using the new Airbrush Flawless Blur Concealer strategically rather than piling it on. Micro-dot it directly onto dark circles or blemishes for targeted coverage, or swipe it on when you want a fuller-coverage finish. For extra polish, press Airbrush Flawless Finish over the T-zone and under the eyes to soften the look of shine and texture.
Charlotte Tilbury AIRbrush Flawless Blur Concealer
Charlotte Tilbury Airbrush Flawless Blur Concealer delivers buildable, full-coverage perfection with a lightweight, smoothing formula that blurs the appearance of imperfections for a flawless, airbrushed-looking complexion.
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Pro beauty tip: For Tilbury's signature dreamy eye, start with the Luxury Palette Eyeshadow in Pillow Talk and Pillow Talk Dreams. Use deeper neutral shades through the crease and outer corners to add definition. Then, tap a light-reflecting shade onto the center of the lid and inner corner to instantly brighten the eyes. Finish by working Exagger-Eyes Volume Mascara into the roots of the lashes, then comb upward for maximum lift, volume and definition.
Charlotte Tilbury Luxury Palette Eyeshadow
Charlotte Tilbury Luxury Palette Eyeshadow features silky, pigment-rich, blendable shades designed to effortlessly create everything from soft daytime glam to sultry, high-impact evening looks with its signature PRIME, ENHANCE, SMOKE & POP four-step routine.
Get now at Amazon
Charlotte Tilbury Exagger-Eyes Volume Mascara
Charlotte Tilbury Exagger-Eyes Volume & Length Mascara delivers dramatic, lifted volume and length with a smudge, flake, sweat, humidity and clump-proof formula for up to 28 hours of glamorous, fanned-out lashes, housed in a luxe Art Deco-inspired glass bottle.
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Charlotte Tilbury Exagger-Eyes Eyeliner Duo - Dual-Ended
Charlotte Tilbury Exagger-Eyes Eyeliner Duo features matte and metallic shades with a smooth, gel-like formula for precise, buildable definition and brightening accents, delivering smudge-proof, waterproof, humidity-resistant wear for up to 16 hours.
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Charlotte Tilbury Lip Cheat Contour Duo
Charlotte Tilbury Lip Cheat Contour Duo is a double-ended lip liner featuring complementary SCULPT and FILL shades to define, contour, and create the appearance of fuller, beautifully shaped lips in universally flattering 90s-inspired nude tones.
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Charlotte Tilbury Airbrush Matte Bronzer
Charlotte Tilbury Airbrush Matte Bronzer delivers a silky, shimmer-free sun-kissed glow with a modern matte finish, while Hyaluronic Acid and Silky Mica help smooth and hydrate skin for comfortable, all-day wear.
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Charlotte Tilbury Matte Revolution Lipstick
Charlotte Tilbury Matte Revolution Lipstick delivers a soft, luminous matte finish with hydrating Lipstick Tree Extract and Vitamin E, while its precision angled tip effortlessly defines and enhances the look of fuller lips.
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Pro beauty tip: Tilbury's secret to making your makeup go the distance? Don’t skip the setting spray. Once your look is complete, mist Airbrush Flawless Setting Spray evenly over the entire face to lock everything in. Charlotte says it’s the final step she relies on when makeup needs to withstand heat, humidity and long hours—without melting, fading or creasing.
Charlotte Tilbury Airbrush Flawless Setting Spray
Charlotte Tilbury Airbrush Flawless Matte Setting Spray locks in makeup for up to 16 hours with a hydrating, pore-blurring mist infused with aloe vera, Japanese green tea, and aromatic resin to prime, set, refresh, and keep your complexion looking flawless.
Get now at Amazon
Shop the full collection
When does Season 4 of Dallas Cowboys Cheerleaders come out?
Netflix has not yet officially announced a release date or a formal renewal for season 4 of "America's Sweethearts: Dallas Cowboys Cheerleaders." Season 3 of the show premiered on June 16. Following the pattern of previous seasons, if the docuseries is renewed, a potential fourth season could premiere around summer 2027.
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This article originally appeared on USA TODAY: The Dallas Cowboys Cheerleaders' new Charlotte Tilbury glam just dropped
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