If you've spent any time reading my toy coverage, you probably already know we're a Magna-Tiles household. We absolutely love those magnetic building sets! Between the brand's first-ever Advent calendar and its recent collaboration with Burst on a kids' electric toothbrush, Magna-Tiles has been keeping things interesting lately.
But its latest announcement might be the most exciting yet. Magna-Tiles is officially moving from the playroom to the screen with Magna-Tales, its first-ever animated series—and USA TODAY Shopping got an exclusive first look at the news.
The new series brings the colorful world of Magna-Tiles to life with original characters, catchy songs, and adventures designed to encourage kids to get creative long after the screen
turns off. The show centers around the Ocean Collection—in fact, the huge Magna-Tiles Undersea Adventure 58-Piece Set is on sale right now at Amazon. Trust me, once your child watches this new show, they'll want the play set right alongside them. During our early look, my six-year-old was completely torn between watching the screen and playing with his Undersea Adventure set.
Here's a look at Magna-Tiles' top beach and undersea sets that you can shop right now:
Shop Magna-Tiles building sets at Amazon
Bring the show to life with the Magna-Tiles Ocean Collection
Note: The Ocean Collection is new for 2026, featuring the classic magnetic building tiles, plus fun ocean-themed accessories like divers, sharks and more.
Magna-Tiles Undersea Adventure 58-Piece Magnetic Construction Set
Explore an ocean of creativity with this imaginative Magna-Tiles set, featuring sea creatures, sensory play elements, slides and underwater building pieces that help kids develop STEM skills through hands-on play.
Save now at Amazon
Magna-Tiles Lighthouse Rescue 26-Piece Magnetic Construction Set
Spark seaside adventures with this creative Magna-Tiles set, featuring a buildable lighthouse, magnetic pieces and endless opportunities for imaginative, STEM-focused play.
Shop now at Amazon
Magna-Tiles Coral Reef 25-Piece Magnetic Construction Set
Bring ocean adventures to life with this colorful Magna-Tiles set, featuring sea creatures, coral-inspired pieces and endless opportunities for imaginative storytelling, STEM learning and under-the-sea building fun.
Shop now at Amazon
Magna-Tiles Dolphin Bay 13-Piece Magnetic Construction Set
Bring sunny seaside adventures to life with this compact Magna-Tiles set, featuring a dolphin, ocean explorer and beach-themed pieces that inspire imaginative storytelling and screen-free play.
Shop now at Amazon
Magna-Tiles Shark Dive 13-Piece Magnetic Construction Set
Dive into underwater adventures with this compact Magna-Tiles set, featuring a shark, diver and ocean-themed pieces that encourage imaginative storytelling, hands-on building and screen-free STEM play.
Shop now at Amazon
Shop more Magna-Tiles building sets at Amazon
What is Magna-Tales? Inside the new Magna-Tiles animated series
Set in the fictional world of Builders Bay, Magna-Tales follows Maggie, Tyler and their friends as they dream up creative solutions, build new things and embark on adventures together.
The series introduces several original characters, including Sparky, Clyde and Mayor Rudy, a nod to Magna-Tiles founder Rudy Valenta. Fans can also expect appearances from familiar building sets, including the Undersea Adventure set from the brand's 2026 Ocean Collection.
And because apparently animated magnetic tiles weren't adorable enough, there are also recurring fainting goats. Yes, really.
According to the brand, the goal is to inspire the same creativity and problem-solving skills that make its building sets so popular, encouraging kids to take the stories they watch and recreate them through hands-on play.
"Magna-Tales represents another thrilling evolution for our brand," said Michael Valenta, president of Magna-Tiles. "For decades, families have trusted Magna-Tiles to ignite imaginations in homes and classrooms."
Where can you watch MAGNA-TALES?
Magna-Tales is available to watch for free on the Magna-Tiles Kids TV YouTube channel.
Along with the animated episodes, families can watch original music videos, including the new song "Click It" and the Halloween-themed "Magna-Tales Spooktacular."
New episodes and songs are expected to arrive weekly through the end of the 2026 holiday season.
Shop more Magna-Tiles at Amazon
Grab an Amazon Prime membership and get ready to shop and save
If you've been on the fence, now is the perfect time to consider signing up for an Amazon Prime membership seriously. Beyond the deals we just mentioned, a Prime membership offers plenty of valuable perks, including convenient free same-day, one-day and two-day delivery options. Plus, you can start with a free 30-day trial to see if this membership works for you.
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This article originally appeared on USA TODAY: Magna-Tiles' first animated series had my kid hooked fast
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