Martha Stewart's Elm Biosciences launches peptide-powered lip serum for aging lips
Lip care may be one of the most overlooked parts of many beauty routines, but Elm Biosciences is making the case that caring for your lips should be just as important as caring for the rest of your skin.
The skincare company co-founded by lifestyle icon Martha Stewart and board-certified dermatologist Dr. Dhaval Bhanusali is expanding its portfolio with the launch of Elemental Lip Serum, a treatment designed to address visible signs of lip aging while delivering hydration, comfort, and a sheer tint of color.
Launching September 22, the new lip treatment will retail for $45 and be available in four shades: Blush, Petal, Mocha, and Clear.
Elm Biosciences Elemental Lip Serum
A peptide-powered lip treatment that hydrates, smooths the appearance of lip lines, supports fuller-looking lips,
and delivers buildable color and shine with nourishing antioxidants, shea butter and squalane.
Buy now for $45
What is Elemental Lip Serum?
Elemental Lip Serum is a balm-oil hybrid formulated to support both immediate and long-term lip care concerns.
According to the brand, the formula is designed to:
- Visibly improve the appearance of aging lips
- Help lips appear fuller and more defined
- Smooth the appearance of vertical lip lines
- Provide lasting hydration
- Improve softness and texture
- Support the skin barrier
- Help protect against environmental stressors
- Deliver a sheer wash of buildable color and shine
The serum features a blend of peptides, antioxidants, shea butter, squalane, and a deep hydration complex that work together to nourish and condition lips throughout the day.
Shop the Elm Biosciences lip serum
The clinical results
Elm Biosciences points to results from a dermatologist-supervised perception study involving 54 women who used the product for seven days.
After one week of use:
- 100% reported that the formula kept their lips feeling hydrated
- 98% reported softer lips
- 89% reported healthier-looking lips
While individual results can vary, the findings highlight the brand's focus on combining cosmetic benefits with skincare-inspired treatment claims.
Shades available
The launch includes four core shades:
- Blush: Warm toasted peach
- Petal: Soft neutral rose
- Mocha: Rich chocolate brown
- Clear: Color-free shine and hydration
The collection is designed to offer wearable color while maintaining the treatment-focused benefits of the formula.
Who's behind Elm Biosciences?
Elm Biosciences was co-founded by Martha Stewart and dermatologist Dr. Dhaval Bhanusali. The company says its product development is informed by a network of more than 350 dermatologists, scientists, and researchers.
Stewart has built one of the most recognizable lifestyle brands in the world, while Bhanusali is known for his work in dermatology, skincare innovation, and involvement with several high-profile beauty brands and healthcare ventures.
Buy the $45 lip serum today
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This article originally appeared on USA TODAY: Martha Stewart's skincare brand created a $45 serum for smoother lips
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