Amazon's Prime Big Deal Days sale is less than three weeks away, and if you're planning to shop the retailer's biggest fall discounts, now may be the best time to sign up for an Amazon Prime membership.

The member-exclusive shopping event returns Oct. 6-7 with millions of deals across tech, home, beauty, kitchen essentials and holiday gifts. While the biggest discounts won't arrive until the sale officially kicks off, Amazon has already launched a wave of early deals, giving Prime members a head start on savings.
Beyond unlocking Prime Big Deal Days pricing, a Prime membership includes perks that can deliver value all year long, from fast free shipping and grocery savings to streaming benefits like Prime Video, which is home to Thursday Night
Football throughout the NFL season.
If you've been considering joining, now is the perfect time to get your Prime membership set up, start building your wishlist and take advantage of early deals before Prime Big Deal Days begins.
Prime Big Deal Days is reserved for Prime members

The biggest reason to sign up for Amazon Prime right now is simple: Prime Big Deal Days is designed for Prime members.
The sale runs Oct. 6-7 and will feature discounts across more than 35 shopping categories. Amazon says shoppers can expect savings on everything from electronics and beauty products to kitchen appliances, home essentials and holiday gifts.
While millions of additional deals will arrive once Prime Big Deal Days officially begins, Amazon has already started rolling out early Prime-exclusive discounts, making now an ideal time to sign up and start building your wishlist.
Get early access to deals throughout the year
Prime Big Deal Days isn't the only shopping event where membership pays off. Prime members receive access to special promotions and limited-time Lightning Deals throughout the year, including major shopping events like the upcoming Black Friday and Cyber Monday events.
If you are someone who waits for the big sales before making larger purchases, these member-exclusive savings can add up quickly.
Start shopping with Prime today
Fast, free shipping remains one of Prime's biggest perks
One of the biggest reasons shoppers continue to subscribe to Prime is fast delivery. Prime members receive free shipping on millions of eligible items, with delivery options that can include same-day, one-day and two-day shipping depending on product availability and location.
Whether you're ordering household essentials, last-minute gifts or everyday necessities, fast delivery remains one of the most valuable Prime benefits.
Save money on groceries, gas and food delivery
Beyond shopping, Prime members can take advantage of several everyday savings opportunities.
Notable benefits include:
- Discounts on groceries: Prime members can shop Amazon Fresh online or in-store and save 10% thanks to exclusive deals. Get unlimited free delivery on orders of $35 or more from Whole Foods Market, Amazon Fresh, and local retailers for $9.99 per month.
- Same-day grocery delivery: Amazon is significantly expanding its free same-day grocery delivery service for Prime members, now available in over 1,000 cities and towns across the U.S. You can get fresh grocery items like produce, meat and dairy, along with non-grocery items, all in one single cart for delivery within hours. This benefit is planned to be expanded to over 2,300 locations by the end of the year. For Prime members, same-day delivery is free for orders over $25, with a small fee for smaller orders. To see if this service is available in your area you can head over to the Amazon Same-Day Store.
- Fuel savings: Save 10 cents per gallon at participating gas stations nationwide.
- Free Grubhub: Score a complimentary Grubhub+ membership + a bonus Prime Big Deal Days offer of $20 off an order of $30 or more.
These benefits can help members save on recurring expenses throughout the year, not just during major shopping events.
Score more Prime benefits today
Football fans can stream Thursday Night Football all season long

Prime isn't just for shopping. With football season in full swing, Prime members can stream exclusive Thursday Night Football matchups on Prime Video throughout the season, including marquee games featuring the Chiefs, Packers, Steelers, Cowboys, Eagles and Ravens, plus Black Friday Football, a Christmas Eve game and an NFL Wild Card matchup.
Beyond NFL coverage, Prime Video includes movies, television shows, documentaries and Amazon Originals, along with the option to add premium streaming subscriptions through Prime Video Channels.
If you're already planning to tune in for Thursday Night Football this season, Prime Video gives you another reason to sign up before Prime Big Deal Days. Its streaming benefits can help you get value from your membership long after the sale ends.
Stream Thursday Night Football with Prime
Prime includes entertainment, reading and gaming perks
While Prime Big Deal Days may be the reason to sign up right now, an Amazon Prime membership comes with several entertainment and digital benefits that can add value all year long.
One of the newest additions is Alexa+, Amazon's next-generation AI-powered assistant. Prime members receive access to Alexa+ as part of their membership, alongside a variety of streaming, gaming and reading perks.
Members can also enjoy:
- Prime Reading: Browse thousands of eBooks, magazines, comics and audiobooks.
- Amazon First Reads: Get early access to select new books before their official release.
- Amazon Music: Stream millions of songs and popular podcasts.
- Prime Gaming: Claim free games, exclusive in-game content and a monthly Twitch channel subscription.
- Audible member offers: Take advantage of select Audible promotions and discounted membership deals.
- Amazon Photos: Store unlimited full-resolution photos and keep them backed up in the cloud.
Combined with Prime Video, shopping benefits and exclusive Prime Big Deal Days access, these perks help make an Amazon Prime membership about more than just a delivery subscription.
Is Amazon Prime worth it before Prime Big Deal Days?
If you're planning to shop Prime Big Deal Days, joining Amazon Prime beforehand can help you get the most out of the event.
Between early access to deals, fast shipping, grocery and fuel savings, football streaming on Prime Video and a long list of entertainment perks, the membership offers benefits that extend far beyond Amazon's biggest sale events.
And with Prime Big Deal Days less than three weeks away, now is the perfect time to get your account ready, start building your wishlist and begin shopping early deals before the biggest discounts arrive.
USA TODAY Shopping will be covering all the best deals and drops, so be sure to sign up for text alerts, check us out on Flipboard, follow us on TikTok, sign up for our newsletter and follow us on Instagram to stay updated!
This story was produced with the assistance of Artificial Intelligence (AI). Journalists were involved in every step of the review, editing and publishing process. Learn more at https://cm.usatoday.com/ethical-conduct.
This article originally appeared on USA TODAY: Prime Big Deal Days, football and fast shipping: Why Prime stands out
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