As children head back to school and temperatures begin to cool, many parents find themselves replacing shoes that have become too small seemingly overnight.
Growing feet often mean new sneakers, boots and everyday shoes are needed faster than expected. That's why Ten Little's rare Labor Day sale is a major shopping event for parents. The celebrity-loved children's footwear brand, known for designing shoes that support healthy foot development, is offering a rare opportunity for families to save on best-selling styles.
Now through Tuesday, September 8, shoppers can take 15% off Ten Little orders of $100 or more with promo code HELLOFALL.
Ten Little Labor Day sale details
- Discount: 15% off orders of $100+
- Promo code: HELLOFALL
- Dates: August 27 through September 8
- Where to shop: TenLittle.com
Save with code HELLOFALL
Why parents keep coming back to Ten Little shoes
Parents aren't just shopping for cute shoes in 2026. They're shopping for comfort, durability
and proper support during some of the most important developmental years.
Ten Little has built a loyal following by designing footwear specifically for growing feet. The brand's shoes are accepted by the American Podiatric Medical Association (APMA) and are trusted by more than one million families.
Instead of shrinking adult shoe designs down to kid sizes, Ten Little focuses on features that encourage healthy movement and natural foot development. Not sure what size your child is? Use Ten Little's quick Fit Finder Quiz here.
Whether your child is taking their first steps or heading into another school year, the Ten Little lineup is designed to grow with them.
Get 15% off now
What to shop during the Ten Little Labor Day shoe sale
Back-to-school sneakers and everyday shoes
Ten Little Everyday Original for Toddlers and Kids
The Ten Little Everyday Original is the brand's best-selling sneaker for active kids.
With a roomy toe box, easy-on design and durable construction, it delivers all-day comfort while supporting healthy foot growth through school, playdates and everyday adventures.
Shop the Everyday Original
Ten Little Everyday Original - Neon Glow
Bright, playful and built for everyday adventures, the Ten Little Everyday Original Neon Glow combines the brand’s foot-friendly design with eye-catching color.
Shop the new Neon Glow colorway
Ten Little DuoKnit Sneakers
Lightweight, breathable and designed for active kids, the Ten Little DuoKnit Sneakers feature a flexible knit upper that moves naturally with growing feet.
The comfortable, supportive design makes them an easy choice for school days, weekend outings and everyday play.
Shop the new DuoKnit Sneakers
First walkers and baby booties
Ten Little First Walkers for Baby and Toddlers
Designed for little ones taking their first steps, Ten Little First Walkers feature a flexible sole, wide toe box and lightweight construction that encourages natural movement.
APMA-approved and parent-loved, they're built to support healthy foot development from day one.
Shop the First Walkers
Ten Little Everyday Baby Booties
Designed for babies before and during their earliest movement milestones, Ten Little Everyday Baby Booties provide soft, cozy comfort with a secure fit.
Lightweight and flexible, they're made to keep little feet warm while allowing natural movement as babies kick, crawl and explore.
Shop the Everyday Baby Booties
Fall boots and high-tops
Ten Little Everyday High Tops
The Ten Little Everyday High Tops combine ankle-supporting coverage with the brand's signature barefoot-inspired design.
Featuring a roomy toe box, flexible sole and easy closures, these versatile sneakers deliver comfort, support and style for busy kids on the go.
Shop the Everyday High Tops
Dress shoes and Mary Janes
Ten Little Velvet Ballet Flats
The Ten Little Velvet Ballet Flats deliver timeless style with everyday comfort.
Designed with a soft, flexible construction and kid-friendly fit, these charming flats are perfect for special occasions, school events and holiday celebrations while keeping little feet comfortable throughout the day.
Shop the Velvet Ballet Flats
Ten Little Mary Janes for Toddlers and Kids
Blending classic style with kid-friendly comfort, Ten Little Mary Janes feature a flexible sole, secure strap and foot-friendly design.
Perfect for school, special occasions and everyday wear, they offer a polished look without sacrificing comfort or movement.
Shop the Mary Janes
Celebrity parents have helped put this brand on the map
Ten Little has earned attention from a growing number of A-list celebrity parents, including:
- Meghan Markle
- Gigi Hadid
- Katherine Schwarzenegger
- Gabrielle Union
- Olivia Munn
- Chrissy Teigen
But the brand's biggest selling point remains its commitment to creating shoes designed specifically for children's developing feet.
Shop Ten Little best-sellers
Should parents consider a Ten Little membership?
Is a Ten Little membership worth it for growing kids?
Ten Little's membership can be especially valuable for families whose children regularly size up throughout the year. Members receive 10% off products, free standard shipping and more, making it easier to save on multiple purchases as kids grow.
What benefits do Ten Little members receive?
For a $39 annual fee, Ten Little members receive several perks, including:
- 10% off eligible products
- Free standard shipping with no minimum purchase
- Free 30-day returns
- Exclusive early access to select product launches and sales
Sign up for a Ten Little membership
Can Ten Little members use their discount during sales?
The membership discount cannot be combined with other promotional discount codes, but it is automatically applied to eligible sale-priced products. If another sitewide promotion (like the Labor Day sale) offers greater savings, shoppers can choose the better offer at checkout.
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This article originally appeared on USA TODAY: Parents love these APMA-approved kids' shoes, and now they're 15% off
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