As AMC celebrates a historic opening weekend, the White House is parodying the theater company's iconic pre-screening promo featuring Nicole Kidman.
On Aug. 3, the official White House social media accounts posted a 1-minute-long video parodying AMC's "We Make Movies Better" ad, which features Kidman and is played before a movie begins at the theater chain. Whereas AMC's video promotes the magic of movie theaters, the White House's video, which appears AI-generated, promotes the determination of President Donald Trump's administration.
"We come to this place for MAGA, to fight, fight, fight and win, win, win because we need that, all of us," the White House's video begins, featuring a man wearing a Make America Great Again ballcap. In comparison
to AMC's, Kidman opens with, "We come to this place for magic. We come to AMC Theatres to laugh, to cry, to care because we need that, all of us."
In addition to a similar script, the videos are visually similar. During her opening line, Kidman walks through a puddle of rain that reflects the AMC logo. In the White House's video, a man wearing white sneakers walks through a similar puddle that instead reflects the White House.
Released in 2021, AMC's ad quickly gained traction with moviegoers, even inspiring a "Saturday Night Live" skit.
The White House did not indicate why it parodied the 5-year-old video now; however, it comes after AMC Entertainment announced on Aug. 3 that it set the highest weekend revenue in its 106-year history with the opening of "Spider-Man: Brand New Day." The film, starring Tom Holland and Zendaya, made $927 million globally.
Neither the White House nor AMC immediately responded for comment about the video when contacted by USA TODAY on Aug. 4.
What does the White House video say?
In full, the White House's video says:
"We come to this place for MAGA, to fight, fight, fight and win, win, win because we need that, all of us. The indescribable feeling we get when we hear the National Anthem and stand together, stronger than ever before. Under this administration, we're going somewhere we've never been. We aren't just watching history; we're making it. Rebuilding our country better than ever, a country where we don't do heartbreak, we do victory. An America that is safer, more secure, more prosperous and any setbacks that stand in our way simply makes the comeback that much sweeter. Welcome to the Golden Age."
Greta Cross is a national trending reporter at USA TODAY. Story idea? Email her at gcross@usatoday.com.
This article originally appeared on USA TODAY: White House parodies Nicole Kidman’s iconic AMC ad
