Burger King's"Le Nugguette" micro bags are selling like hotcakes, disgruntling customers in the process.
Daily drops of a limited-edition, "nugget-sized" handbag to celebrate the launch of BK's new and improved chicken nuggets and updated sauces (available at restaurants nationwide) have piqued many customers' interest – and drawn the ire of others.
Various customers have expressed frustration with how Burger King handled the drop, with some alleging the system was "rigged," as "Le Nugguette" appeared to have sold out as soon as the clock struck 12 p.m. ET on launch day, Sept. 12.
Many said the bags dropped and sold out a few minutes ahead of schedule: "You put them up before noon… kinda lame. Went on the site at 11:57 and they were sold out. Bummer."
Another added: "Sold out before the drop even was supposed to start. I’m waiting at 11:45, at 11:56 they sold out already? Normal people ain’t got a chance at this."
Others said their bag "magically disappeared" from their carts while waiting to check out.
According to Burger King, only a limited quantity of "Le Nugguette" bags will be available, with 100 bags dropping daily as of Saturday, Sept. 12. "Le Nugguette" retails for $3.99, the same price as a four-piece chicken nugget order, via lenugguettebk.com.
Amidst the sea of complaints stood a plea, urging Burger King to "do better" because there was no way it could have "sold out within milliseconds."
"... Y’all should’ve known that for $3.99 that it was gonna sell out. And I know we have until the 16th every day but imagine doing this every day until the 16th," one customer wrote. "... There has to be a better way for y’all to be doing this."
Burger King says there are 'still more chances' to get 'nugget-sized bag'
Burger King told USA TODAY ahead of the last and final drop on Sept. 16 that there are "still more chances to get their hands on a 'Le Nugguette' for just $3.99 while supplies last."
"We’re excited by the enthusiasm around Le Nugguette as we celebrate our new nuggets and sauces," Burger King said in a statement. "We designed the bag as an exclusive item for nugget and fashion fans, with 100 available each day through September 16, giving fans multiple opportunities to get one."
Each "Le Nugguette" comes with one of four pre-selected charms inspired by the "new and updated" sauces: Special Savory, Honey Mustard, Buffalo or Sweet & Sour.
In addition to the micro bag and charm, those who are lucky enough to snag a "Le Nugguette" will also receive a code redeemable for a four-piece chicken nugget order.
This article originally appeared on USA TODAY: Burger King responds to customer outcry over 'nugget-sized' bag
