Enterprise Rent-A-Car earned top marks for customer satisfaction for the second year in a row according to a new report.
The car rental company claimed the number one spot in the 2026 edition of JD Power’s North America Rental Car Satisfaction Study, with responses from more than 7,800 travelers who rented vehicles at airports. The results were based on seven areas, including the ease of renting a car, the value for the money customers paid and the company’s staff.
Responses were gathered between August 2025 and August 2026, according to an Oct. 7 news release.
While the study found overall customer satisfaction increased 10 points – based on a 1,000-point scale – not all companies scored equally. Here’s how others ranked.
Which rental car companies have the highest customer satisfaction?
National Car Rental landed
right behind Enterprise in second place – both are part of Enterprise Mobility – while Advantage ranked third. Alamo, also part of Enterprise Mobility, ranked fourth, followed by Sixt in fifth place.
- Enterprise Rent-A-Car
- National Car Rental
- Advantage
- Advantage
- Sixt
“The ability of rental car companies to deliver on customers’ specific vehicle preferences is an important part of the overall rental experience, and when the reserved class of vehicle is not available, the overall satisfaction score falls by 111 points,” Michael Taylor, managing director of travel, hospitality and retail at JD Power, said in the release. “On the whole, the industry is getting better at delivering on this level of vehicle-specific customer preference, with 90% of customers now indicating they received a vehicle in the class they reserved and 85% indicating they were able to choose a specific vehicle from the lot – both of which are improvements over last year,” Taylor continued.
The full rankings are available on JD Power’s website.
Nathan Diller is a consumer travel reporter for USA TODAY based in Nashville. You can reach him at ndiller@usatoday.com.
This article originally appeared on USA TODAY: This car rental company ranked first in customer satisfaction
