Samuel Adams wants to help you bring a little bit of Munich to your front yard this Oktoberfest.
The Boston-headquartered beer brand has created an inflatable beer hall – standing 10 feet tall by 13 feet wide – priced at $199, you can purchase to host your own festival.
This inflatable front yard hall is not just a blowup display. "It’s something fans can literally hang out inside of, too," Jon London, senior director and head of beer at Boston Beer Co., told USA TODAY in an email.
The inflatable beer hall is "plenty big, and consumers can bring their own folding tables and chairs in it as they enjoy our fall line-up," he said.
You can also register for a chance to win an even bigger inflatable beer hall, measuring 15 feet tall by 20 feet wide,
as part of a Front Yard Beer Hall prize package – inside the hall, there's an inflatable bar counter and furniture, and you get a supply of hats, t-shirts and koozies.
"This year, we wanted to create a new out-of-the-box fall experience that could bring the magic of Munich’s Oktoberfest directly to fans, making it easier for them to gather and celebrate the fall season. And we started to get inspired by over-the-top lawn decorations, specifically inflatables," London said. "They’ve become a staple of fall decorating and, every year, they seem to get bigger and bigger. We took that insight and wanted to put our own Sam Adams spin on it."
This year, the popular Oktoberfest held in Munich, Germany will start on Sept. 19 and end on Oct. 4. It's often celebrated in the U.S. with other festivals and events inspired by the original in Germany.
How to buy, win Samuel Adams inflatable beer hall
Want to buy an inflatable Front Yard Beer Hall? The 10-foot-tall model is available, while supplies last for $199 on the Samuel Adams website. (You inflate it with an enclosed air blower.)
For a chance to win the larger Front Yard Beer Hall, enter the sweepstakes on the Samuel Adams Instagram by Sept. 15. The grand prize includes the ultimate Front Yard Beer Hall experience with the larger 15-foot-tall inflatable beer hall, an inflatable bar counter and furniture, plus Octoberfest hats, t-shirts and koozies.
Beer brands brewing wacky prizes and products
Samuel Adams' Front Yard Beer Hall is isn't the first beer shed unveiled this summer. In July, Natural Light gave away its CoolShed, a solar-powered walk-in beer cooler.
There's been a steady stream of novelty beer items recently. In June, Coors Light debuted its limited edition Tallerboy canister, designed to hold and chill three full Coors Light cans at once. Ahead of the World Cup in May, Miller Lite revealed its Miller Time MVP Matchball – about 50% larger than a standard soccer ball and able to hold 12 Miller Lite cans.
Contributing: Gabe Hauari, USA TODAY
Mike Snider is a national trending news reporter for USA TODAY. You can follow him on Threads, Bluesky, X and email him at mikegsnider & @mikegsnider.bsky.social & @mikesnider & msnider@usatoday.com.
This article originally appeared on USA TODAY: This Oktoberfest you can get your own Samuel Adams beer hall
