President Donald Trump has given an insight into his preferred brand when it comes to his suits.
The president, while speaking a rally in Grand Island, Nebraska on Oct. 5 flashed the inside of his navy suit, revealing a Jos. A. Bank label. The brand, considered an affordable one, is a notable shift from his staple high-end Brioni suits.
Established in 1905, Jos. A. Bank, is headquartered in Dublin, California, and operates more than 180 stores nationwide, according to its website. The brand says it "is not just another menswear retailer," and offers a "heritage of quality workmanship, an extensive selection of beautifully made, classically styled tailored and casual clothing and prices typically 20 to 30 percent below our competitors."
"From men’s
suits and dress shirts to sportcoats, custom suits, tuxedo rentals and more, we offer distinctive looks and classic styles for the modern man — including Big & Tall sizes," the brand says on its website.
Jos. A. Bank did not immediately respond to USA TODAY's request for comment and more information on the president's suit. It currently operates under the parent company Tailored Brands after Men’s Wearhouse bought the company in 2014 for $1.8 billion.
The moment soon gained traction on social media, with users commenting how the president's choice of outfit is a "recession indicator," considering the brand's most expensive suits cost between $630 and $680, and others criticizing Trump for wearing an outfit that presumably may have been manufactured overseas.
Jos. A Bank on the President is the biggest recession indicator of all time https://t.co/3KhCklZhCj
— Matt Sisneros (@Matt_Sisneros) October 6, 2026
Hey, no hating on Jos. A. Banks 🙌🏻
— (((psychrat))) (@psychrat) October 7, 2026
But it’s really funny seeing him wear off-the-racks suits — unlike the Brioni suits he was provided (& kept) from The Apprentice’s show wardrobe — when he’s paying for them himself
Jos A Bank. Man of the people. 7 suits for $950 https://t.co/DVysYHdpSy
— Logan Dobson (@LoganDobson) October 6, 2026
Is the economy that bad that Trump is wearing Jos A Bank suits? pic.twitter.com/NGQGQLH9l3
— 🇺🇸 Chloe 🇺🇸 (@ChloesPlanet) October 6, 2026
Interesting.
— derek guy (@dieworkwear) October 6, 2026
Jos. A. Bank suits are all made overseas, typically in countries like China and Bangladesh. They carry an associate label called Joseph Abboud, which is made in the United States.
I wonder why Trump choose the cheap import over the US-made suit. https://t.co/llJav8W8sx pic.twitter.com/YKGQ23Rs7H
The White House did not immediately respond to USA TODAY's request for a comment.
A look at Trump's style, branding
Experts previously weighed in on the style of politicians, including Trump's, ahead of the 2024 presidential election, noting that they make intentional choices to attract the broadest audience.
Hazel Clark, professor of Fashion Studies at Parsons School of Design, said there's "one very consistent image of Donald Trump," adding that it's difficult to "get a sense of his real personality through his clothes."
Donald Trump keeps it straight to the point: He wears a suit, a white collared shirt, a tie, and an occasional "Make America Great Again" hat, an iconic symbol of his campaign. There are appearances where he would wear a patterned or blue tie, but he often sticks with his party's color. In Nebraska, he opted for blue.
"We've got to remember his age… the world he's been brought up in is a world where men dress more formally when they're out in the world of work. He's been brought up in business," she continued. "It's almost like a brand or a costume. Somebody else could put on that suit and tie and have the hair, and we would immediately note it was Donald Trump."
Trump, in an interview with Esquire in 2008, said he "always wear(s) a suit."
"Looking one's best is good for confidence. High self-esteem is important for effective performance," Trump had said at the time. "Dressing well is also a sign of respect, for yourself and for others.
He added wearing a suit every day also saves him time, while also making him look appropriate.
"I have too much to think about to devote a lot of time to it," he had said on whether he decides his outfit each day.
Taylor Ardrey is a news reporter for USA TODAY. You can reach her at tardrey@usatodayco.com.
Saman Shafiq is a trending news reporter for USA TODAY. Reach her at sshafiq@usatodayco.com and follow her on X and Instagram @saman_shafiq7.
This article originally appeared on USA TODAY: Trump's suit brand unintentionally revealed at Nebraska rally
