Walmart just revealed three holiday sales events, giving shoppers nearly a month of Black Friday deals
From budget-friendly gifts to toy deals and exclusive Walmart+ perks, the retail giant is extending holiday savings well beyond Black Friday.
If holiday shopping already feels overwhelming this year, Walmart just made planning a little easier. The retailer has unveiled its 2026 holiday shopping strategy, and it includes three major sales events running from Nov. 12 through Dec. 2, giving shoppers multiple opportunities to save on gifts, toys, seasonal decor, household essentials and more.
The announcement comes as retailers battle for shoppers' attention earlier than ever. According to research commissioned by Walmart, 60% of consumers say the cost of gifts and holiday purchases affects how they feel about the season, while 70% say lower prices
would make holiday shopping easier.
For shoppers, that means one thing: Black Friday isn't just one day anymore.
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Walmart's holiday deals kick off Nov. 12
This year's holiday shopping calendar is broken into three distinct events, each featuring different savings opportunities online and in stores.
1. Early Black Friday Deals
Dates: Nov. 12 - 15
2. Black Friday Deals
Dates: Nov. 23 - 29
3. Cyber Monday Deals
Dates: Nov. 30 - Dec. 2
According to Walmart, early Black Friday and Black Friday promotions will launch online at 12:01 a.m. ET, followed by in-store savings beginning at 6 a.m. local time. Cyber Monday deals will be available online starting at 12:01 a.m. ET.
For savvy shoppers, this extended schedule could be especially helpful. Rather than scrambling to check out before products sell out on a single day, consumers will have several weeks to shop and compare deals across categories.
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Walmart+ members get first dibs on select deals
One of the biggest perks this holiday season is reserved for Walmart+ members. During both the Early Black Friday and Black Friday events, members will get early access to select "hot deal" drops before the general public.
Walmart+ membership
Sign up for a one-year Walmart+ membership to save more and get access to exclusive perks. Right now, you can try it for 30 days for just $1.
Join Walmart+ today
According to the retailer, members can begin shopping certain featured deals at 12:01 a.m. ET on Nov. 12 and Nov. 23, while remaining inventory becomes available to all shoppers the following day.
Even more notably, some online-only promotions during those events will remain exclusive to Walmart+ members for the first 24 hours, while supplies last.
For frequent Walmart shoppers, that head start could make a significant difference on some of the season's most sought-after gifts.
Thousands of holiday gifts will cost less than $20
If you're still building your gift list, Walmart is leaning heavily into budget-friendly finds this year.
The retailer says shoppers can expect thousands of products priced under $20, making it easier to check multiple names off a holiday shopping list without blowing through a budget.
Parents and gift-givers will also want to keep an eye on Walmart's toy offerings. The company says 25 toys featured on its Top Toys list will be priced below $25 during the holiday season.
You can browse the retailer's current Top Toys selections on Walmart's Top Toys page.
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Walmart is pairing holiday deals with a Muppets-inspired campaign
Alongside its savings events, Walmart is launching a new holiday marketing campaign called "A Who Knew Carol", inspired by The Muppet Christmas Carol.
The campaign features familiar Muppets characters including Kermit the Frog, Miss Piggy, The Great Gonzo, Rizzo the Rat and Pepé the King Prawn, alongside actors Walton Goggins and Stephanie Beatriz.
According to the retailer, the campaign will appear across video, social media and promotional content throughout the holiday shopping season.
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This article originally appeared on USA TODAY: Walmart reveals 3 huge holiday sales events with Black Friday deals
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