Olly's new mochi-inspired supplements are launching exclusively at Target
For years, Olly has been synonymous with gummy vitamins. Now, the wellness brand is betting that shoppers are ready for something new.
Olly has announced Mochi Bites, a new collection of mochi-inspired supplements available to shop exclusively at Target. The line features four wellness-focused formulas designed to support beauty, sleep, daily nutrition and energy, all wrapped in a soft, pillowy format inspired by the popular Japanese rice cake.
The launch taps into the growing popularity of mochi across food and wellness categories. According to Olly, consumer interest in mochi-related products increased 17.1% year over year, while TikTok interest climbed 45.1%, citing data from trend-tracking platform Spate.
Unlike traditional gummies, Olly's
new Mochi Bites contain less than 1 gram of sugar per serving and are made without synthetic flavors or colors. The products are also vegan, gluten-free and carry Target Clean certification.
"After three years of development, our team has unlocked an entirely new experience that brings together the best of efficacy and delight," Punam Patel, Olly's chief product officer, said in the announcement.
Find Olly Mochi Bites at your local Target
What are Olly Mochi Bites?
According to the brand, Mochi Bites combine science-backed ingredients with a soft, chewy texture designed to offer an alternative to traditional supplement formats.
The debut collection includes four varieties:
Beauty Mochi Bites
Designed to support healthy hair, skin and nails, this formula contains 6,000 mcg of biotin per serving along with vitamins C and E. It comes in a Strawberry Lychee flavor.
Olly Mochi Beauty Bites with Biotin, Vitamin C & E for Hair, Skin & Nails
The beauty supplement you've seen trending, now in mochi form. Strawberry Lychee Beauty Mochi Bites support hair, skin and nails while turning a daily wellness habit into a treat.
Buy Beauty Mochi Bites at Target
Sleep Mochi Bites
This nighttime formula includes 5mg of melatonin per serving plus magnesium to support normal muscle function and a healthy nervous system. The flavor is Starfruit Slumber.
Olly Mochi Sleep Bites with 5mg Melatonin, Magnesium & Chamomile
A better bedtime routine starts here. These mochi-inspired sleep supplements combine melatonin and magnesium with a soft chew and less than 1 gram of sugar per serving.
Buy Sleep Mochi Bites at Target
Multi Mochi Bites
Olly's multivitamin option contains 10 essential nutrients, including vitamins A, C, D, E, B6 and B12, along with biotin and vitamin K2. The formula is designed to support immune health, cognitive function and bone health and comes in Tropical Passionfruit flavor.
Olly Mochi Daily Multivitamin Bites for Overall Wellness
Forget chalky tablets and ordinary gummies. Olly's Multi Mochi Bites pack key daily nutrients into a tropical-flavored chew made for shoppers seeking a more enjoyable vitamin experience.
Buy Multivitamin Mochi Bites at Target
Energy Mochi Bites
For shoppers looking for an energy boost without caffeine, this formula includes vitamins B12 and B6 to support energy production and healthy brain function. It's available in Peach Green Tea flavor.
Olly Mochi Vitamin Energy Bites, Caffeine-Free B12 + CoQ10 for Cellular Energy & Brain Function
Need energy without adding another coffee? These caffeine-free Mochi Bites support daily energy and focus in a peach green tea-flavored chew that's easy to take on the go.
Buy Energy Mochi Bites at Target
Why are Olly' is moving beyond gummies's new Mochi Bites trending?
The company helped bring gummy supplements into the mainstream more than a decade ago, but Mochi Bites signal Olly's latest effort to stand out in an increasingly crowded wellness market.
The new format arrives as consumers continue to gravitate toward products that blend function with experience. Instead of another gummy, Olly is introducing a supplement that feels more like a snack while still delivering the ingredients shoppers are looking for.
For Target shoppers, the exclusive launch also adds another wellness-centered product to the retailer's growing assortment of better-for-you offerings.
The new Olly Mochi Bites collection is available exclusively at Target stores nationwide.
Shop Olly Mochi Bites at Target
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