More than 20,000 creators posted about this eye gel. Now it's at Target stores nationwide
One of TikTok's most viral beauty products just became much easier to find.
GoPure's Instant Lift Eye Gel, the eye treatment known for its five-minute tightening claims and millions of social media views, is now available in nearly 2,000 Target stores nationwide. The rollout marks the brand's largest retail expansion yet and gives shoppers easier access to a product that has generated more than 20,000 creator videos across TikTok and Instagram.
For anyone looking to reduce the appearance of puffiness, under-eye bags and tired-looking eyes before work, events or photos, the viral formula has quickly become one of the most talked-about beauty launches of the year.
GoPure Instant Lift Eye Gel
If tired-looking eyes, puffiness and under-eye bags are your biggest skincare concerns,
GoPure's Instant Lift Eye Gel is designed to deliver noticeable results in as little as five minutes. Unlike many instant-tightening treatments, it's translucent, fragrance-free and layers comfortably under makeup without leaving a white residue. Ready to see what the hype is about? The viral eye gel is available at Target stores nationwide.
Find GoPure Instant Lift Eye Gel at Target
Why shoppers are adding this viral eye gel to their skincare routines
The GoPure Instant Lift Eye Gel has become a social media favorite because it addresses one of the most common skincare concerns: tired-looking eyes.
Shoppers searching for solutions to these challenges are turning to GoPure:
- Under-eye bags
- Morning puffiness
- Fine lines
- Crow's feet
- Makeup creasing around the eyes
Unlike many instant-tightening products that can leave behind a noticeable residue, GoPure's translucent formula is designed to wear comfortably under makeup, making it an easy addition to everyday beauty routines.
Shop Target's latest viral beauty find
The biggest claim? Results in five minutes
Instant-effect skincare products have become increasingly popular on social media, and GoPure says its eye gel stands out because users can see visible results in just five minutes.
According to a clinical study cited by the brand:
- 100% of participants showed improvement in the appearance of fine lines and wrinkles after five minutes.
- 97% showed improvement in the appearance of forehead lines.
- 94% showed improvement in the appearance of crow’s feet.
In a separate consumer perception study:
- 100% said their under-eyes looked less tired.
- 97% said their eyes appeared less puffy.
- 97% said the product helped tighten the look of under-eye bags.
Get visible results in minutes
How do you apply the GoPure Instant Lift Eye Gel?
For best results, apply the Instant Lift Eye Gel to clean, dry skin before makeup and other skincare products.
- Start with a freshly cleansed face and make sure the under-eye area is completely dry.
- Dispense a small amount of product onto your fingertip.
- Gently smooth a thin layer under the eyes, focusing on areas with puffiness, fine lines or under-eye bags.
- Allow the gel to dry for several minutes without squinting, smiling or touching the area.
- Once dry, follow with makeup if desired.
Pro tip: A little goes a long way. Applying a thin, even layer can help ensure the translucent formula dries seamlessly and layers comfortably under makeup without leaving a white cast.
Shop the viral eye gel while it's in stock
What is USA TODAY's Fall Reset?
USA TODAY's Fall Reset is a seasonal shopping event designed to help our readers shop smarter, not harder. Each day has a new focus, ranging from school supplies and organization hacks to fall skincare and football season.
On Day 5, we are focused on refreshing your personal care, beauty, wellness and skincare routines. Our shopping lists and recommendations are meant to help shoppers discover products that support healthy habits, self-care and confidence heading into fall.
Why should you update your skincare routine for fall?
As temperatures cool and humidity levels drop, skin can become drier and more sensitive. Many beauty experts recommend switching to more hydrating products, adding moisturizing treatments and reassessing products that worked during summer but may not meet your skin's changing needs.
How does GoPure Instant Lift Eye Gel fit into a fall beauty routine?
The Instant Lift Eye Gel is designed to target under-eye bags, puffiness and the appearance of fine lines, making it a useful addition to a fall skincare regimen focused on hydration, smoother-looking skin and a more refreshed appearance.
Can you wear GoPure Instant Lift Eye Gel under makeup?
According to the brand, yes. The formula is designed to be translucent, fragrance-free and compatible with makeup application without leaving a noticeable white residue.
Shop the viral eye gel now
USA TODAY Shopping will be covering all the best deals and drops so be sure to sign up for text alerts, check us out on Flipboard, follow us on TikTok, sign up for our newsletter and follow us on Instagram to stay updated!
This article originally appeared on USA TODAY: Is this 5-minute eye gel a miracle worker? Find the viral skincare at Target
Our editors independently choose our recommendations. Some content is produced with paid support from a third party, however our editorial decisions remain independent. If you buy through our links, the USA TODAY Network may earn a commission. Prices and availability may change.
