Amazon's biggest sale before Black Friday is almost here.
Prime Big Deal Days 2026 officially returns Tuesday, Oct. 6 and Wednesday, Oct. 7, giving Prime members 48 hours to score major discounts on tech, home essentials, beauty favorites, toys, kitchen gear and holiday gifts.
For savvy shoppers, the October sale isn't just another Prime Day. It's often the first opportunity to grab holiday gifts at some of Amazon's lowest prices before the rush of Black Friday and Cyber Monday.
While the event doesn't officially begin until October 6, Amazon has already started rolling out early discounts across popular categories, including Apple products, travel essentials, small kitchen appliances, vacuums, fall fashion and smart home devices.
Below, we've rounded
up everything you need to know about Prime Big Deal Days 2026, including start times, shopping tips and early deals worth buying now.
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What time does Amazon Prime Big Deal Days 2026 start?
- Start: Tuesday, Oct. 6, 2026 at 12:01 a.m. PT / 3:01 a.m. ET
- End: Wednesday, Oct. 7, 2026 at 11:59 p.m. PT / Thursday, Oct. 8 at 2:59 a.m. ET
What will be on sale during Prime Big Deal Days?
While Amazon hasn't revealed every discount ahead of the event, Prime Big Deal Days historically features deep savings across:
- Apple devices and accessories
- Outdoor essentials and tools
- Amazon devices like Fire TV Sticks and Echo speakers
- Kitchen appliances
- Beauty and skincare products
- Toys and holiday gifts
- Home organization products
- Travel essentials
Many of these categories see their best prices before Black Friday, making October an ideal time to start holiday shopping.
Don't wait for October 6
One of the biggest mistakes shoppers make is waiting for Prime Big Deal Days to officially begin. Amazon regularly launches early discounts days and even weeks before the event starts.
We've already spotted markdowns on popular items including portable chargers, fall fashion favorites, smart home devices and seasonal essentials. Some early deals sell out before Prime Big Deal Days even begins, making it worth checking Amazon's deals page daily. Here are a few of the most popular discounts our readers have been shopping lately:
Dreame Bladeless Tower Fan MF10 for Bedroom with 270° Spatial Airflow
Keep bedrooms cool and quiet with the Dreame MF10 bladeless tower fan, featuring wide 270-degree airflow, sleek modern design and customizable settings for comfortable circulation throughout the day and night.
Save 22% at Amazon
Automet Women's Oversized Faux Leather Jacket for Fall and Winter
Automet Women's Oversized Faux Leather Jacket brings effortless fall and winter style, combining a relaxed fit with versatile layering appeal for casual, polished looks that pair easily with wardrobe favorites.
Save 33% at Amazon
Bedsure Fluffy Bubble Faux Fur Throw XL Blanket
Bedsure Fluffy Bubble Faux Fur Throw XL Blanket adds cozy texture and warmth to beds, sofas or reading nooks, offering oversized comfort with a plush, stylish feel for everyday relaxation.
Save 34% at Amazon
Ayleid Retractable Garden Hose Reel
Ayleid Retractable Garden Hose Reel keeps outdoor watering organized and hassle-free, with smooth retraction, durable construction and convenient storage that helps reduce tangles while maintaining a tidy yard and garden.
Save 31% at Amazon
NFL Gameday Cotton Blend T-Shirt for Men and Women - Licensed
NFL Gameday Cotton Blend T-Shirt for Men and Women showcases licensed team spirit with soft, comfortable fabric, making it an easy choice for watch parties, tailgates or everyday fan wear.
Save 32% at Amazon
Charmast Portable Charger Built-in Cables
Charmast Portable Charger Built-in Cables delivers convenient power on the go, eliminating the need for extra cords while helping keep phones, tablets and devices charged during travel, work or errands.
Save 10% at Amazon
Is Prime Big Deal Days only for Prime members?
Yes. Most Prime Big Deal Days discounts are reserved for Amazon Prime members.
You can sign up for a free 30-day Prime trial now before October Prime Day starts.
Amazon Prime Membership
Sign up for an Amazon Prime membership to get exclusive perks and benefits all year.
Try Amazon Prime for free
Is October Prime Day as good as July Prime Day?
Many categories see similar discounts, especially Amazon devices, home products, electronics and holiday gift items.
Should I shop Prime Day or wait for Black Friday?
If you're shopping for holiday gifts, October sales often provide competitive pricing weeks before Black Friday inventory starts disappearing.
Can you shop Prime Big Deal Days with a free trial?
Eligible shoppers can typically access member-exclusive deals during an active Prime trial period.
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This article originally appeared on USA TODAY: Amazon announces biggest sale before Black Friday. Get dates and deals
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