USA TODAY is launching its first Editor's Picks Best Toys & Games 2026 award this fall, and we're inviting brands to submit their most innovative products for consideration.
From Legos and Magna-Tiles to Puzzles and Play-Doh, we want to spotlight the standout toys and games helping the littlest consumers expand their imaginations, learn new skills, and have fun.
What is USA TODAY's Editor's Picks Best Toys & Games 2026 list?
Each year, billions of toys compete for the attention of children and families. The USA TODAY Editor's Pick Best Toys & Games award aims to make those choices easier by identifying the toys and games that truly excel in innovation, performance, quality, value and, most importantly, entertainment in an increasingly crowded marketplace.
How USA TODAY editors evaluate toys and games
The USA TODAY editorial team will evaluate products
using expert insights, hands-on testing, online reviews and real-world experience. Brands are encouraged to nominate products they believe deserve recognition. A nomination does not guarantee inclusion, but it ensures our editors have the opportunity to consider your product for this inaugural awards program.
Why brands should submit products for consideration
A USA TODAY Editor's Pick designation signals to consumers that a product has earned the confidence of our editors (and their children) and stands out among the year's best toy releases.
When nominations close
Nominations are open and will be accepted through September 25. Submit your product today for a chance to be recognized in USA TODAY's inaugural Editor's Pick Best Toys & Games 2026 list.
This article originally appeared on USA TODAY: Nominations open for USA TODAY's inaugural Best Toys & Games award
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