Olivia Culpo is bringing a new chapter of motherhood and her signature style to Target with the launch of her Picolette collection.
The model, entrepreneur and new mom created Target's largest Baby collaboration
to date, designed around the moments families want to cherish forever. Inspired by her daughter Colette's first year, the collection's name combines "picolla," the Italian word for small, with Colette, reflecting its focus on life's tiniest milestones.
"Every little outfit becomes part of a memory: coming home, the first photos, all the tiny moments you’ll never forget," Culpo told Target. "Before you know it, those impossibly small pieces are carefully folded away into a keepsake box or storage bin, holding an entire season of your life you wish you could keep forever."
Launching today, Sunday, July 26, Picolette features a 60-piece assortment of baby apparel, accessories, keepsakes, gifts and more, with soft colors, nostalgic touches and practical details designed for real family life.
Here's how you can shop Olivia Culpo's new baby collection at Target today.
Shop Olivia Culpo's Target baby collection
Get Culpo's favorites from the collection including the girl's bubble romper with the scalloped bib, Oliver sweater in forest green, first birthday milestone pieces and the birthday crown with the interchangeable numbers. All of the pieces in the collection range from $5-$60.
Picolette by Olivia Culpo floral bibb romper
This soft rose floral bubble romper features a hand-drawn print, gathered silhouette and heirloom-inspired collar for special moments, photos and everyday dressing.
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Picolette by Olivia Culpo Oliver Dog Crewneck Sweater
This cozy green knit sweater has Culpo's beloved pup Oliver holding a football, adding a playful yet polished touch to everyday outfits.
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Picolette by Olivia Culpo First Birthday tutu set
Celebrate your baby's big milestone with this adorable two-piece first birthday outfit. This set has a soft floral "one" bodysuit and a layered tulle skirt that's perfect for parties, photos and cherished keepsake moments.
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Picolette by Olivia Culpo Velour Gift Set
This pale mauve velour four-piece set includes a wrap top, pull-on pants, knot hat and coordinating gift bag for an elevated ready-to-give keepsake.
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Picolette by Olivia Culpo First Birthday Overalls Set
This two-piece birthday overall outfit has an ivory safari toile bodysuit and dusty blue sweater knit suspender pants, perfect for milestone celebrations and keepsake photos.
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Picolette by Olivia Culpo Large Solid Backpack Diaper Bag
Stay organized in style with the Picolette by Olivia Culpo Vegan Leather Backpack Diaper Bag. It has a spacious design, insulated bottle pockets, a built-in wipe dispenser and a fold-out changing pad for easy outings with baby.
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What inspired Olivia Culpo to create the Picolette baby collection?
Culpo created Picolette after becoming a mother and reflecting on how meaningful the earliest childhood moments can be. She wanted to create pieces that capture those memories while offering something thoughtful and accessible for other families.
"It comes from my real life, my home, my daughter and now my next baby," Culpo told Target. "I wanted to make something beautiful, thoughtful, and accessible for other moms to experience too."
What was Olivia Culpo's Vision for Picolette?
Culpo wanted Picolette to combine her feminine, classic style with practical designs made for everyday family life. The collection features soft, nostalgic details like sweet prints, gentle colors and delicate textures while keeping pieces comfortable, washable and functional.
"I wanted Picolette to live in that middle place: pieces that feel special enough for memories, photos, gifting, and firsts, but easy enough for everyday life," Culpo added.
Shop the full collection at Target
Do I have to be a Target Circle member to shop Target deals?
No, you do not have to be a Target Circle member, as most of Target's promotions, deals, including clearance deals and seasonal sales are open to all shoppers. However, we do recommend signing up for a Target Circle membership because it gives you even more opportunities to save on the retailer's top products and exclusive access to members-only offers.
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What is Target Circle?
Target Circle is Target's free loyalty program that rewards users every time they shop at Target. Target Circle members can enjoy benefits like personalized deals, coupons, access to exclusive sales and a 5% birthday discount every year. Additionally, Target Circle Card Holders can earn 5% back on their spending at the retailer.
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Sign up for Target Circle and get rewarded when you shop.
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How do I sign up for Target Circle?
To sign up for Target Circle, simply visit Target's website, sign in or create a Target circle account and then get ready to enjoy immediate savings.
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This article originally appeared on USA TODAY: Olivia Culpo launches Target's largest baby collection yet and parents will love it
